Who & What
My name is Lucy and I am creator
of Rootflage, a revolutionary temporary quick-fix Root Touch Up powder designed to save you time and
money between salon visits. Rootflage temporarily yet effectively camouflages dark or gray root regrowth in seconds without damaging your hair. I built
this brand from the ground up specifically for blondes who want to cover dark or gray root regrowth,
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but now I want to expand my line to brunettes
and beyond! If
you contribute you will help me raise money to pay for my new packaging
for these new colors...
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(Dark Brown/Black applied to the left)
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(Copper Penny Red applied to the left)
What We Need & What You Get
I
need $15,000 to help pay for my new packaging so I can bring you our wider line of new
colors that are ready for the world.
By supporting this campaign, you can buy Rootflage at a discount, have custom colors made or have a color named after you!
If I
don’t reach my goal the money I raise will still go towards my new packaging. I promise I won't spend it on having a pity party for myself.
The Impact
I originally created Rootflage for myself and for a few of my blonde friends. There was nothing on the market that worked for blondes to cover dark or gray roots until I developed it! I realized that this was a real need for blonde women who wanted to save time and money. I wanted to help working moms, stay at home moms, career women, college students, world travelers, clients who can't get in to see their colorist and basically anyone concerned about their roots and interested in saving time and money. The brand has grown over 500% in the last year because of word of mouth and because the product works! I decided it was time to stop leaving out all my brunette friends and future customers and that it was time to expand my color line.
Risks & Challenges
I started this company almost 3 years ago and have experienced sweet successes as well as setbacks. I have learned from every mistake and always listen closely to my customers who help me to grow and understand their needs in hair color and covering their root re-growth.
Other Ways You Can Help
Thank you so much for taking time to check out my Indiegogo campaign. I appreciate it so much! If you can't contribute, pretty please help out by telling your family and friends about this campaign. #hashtag me on Instagram #Rootflage, tweet it out and/or post this link on your Facebook page to help get the word out to others who might direly need this product. Thank you from the bottom of my heart for your support.