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Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up Powder Saves You Time and Money Between Salon Visits.

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Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up

Rootflage Temporary Root Touch Up Powder Saves You Time and Money Between Salon Visits.

Rootflage Temporary Root Touch Up Powder Saves You Time and Money Between Salon Visits.

Rootflage Temporary Root Touch Up Powder Saves You Time and Money Between Salon Visits.

Rootflage Temporary Root Touch Up Powder Saves You Time and Money Between Salon Visits.

Lucy Williamson
Lucy Williamson
Lucy Williamson
Lucy Williamson
1 Campaign |
San Clemente, United States
$3,795 USD 89 backers
25% of $15,000 Flexible Goal Flexible Goal

Who & What

My name is Lucy and I am creator of Rootflage, a revolutionary temporary quick-fix Root Touch Up powder designed to save you time and money between salon visits. Rootflage temporarily yet effectively camouflages dark or gray root regrowth in seconds without damaging your hair. I built this brand from the ground up specifically for blondes who want to cover dark or gray root regrowth,


but now I want to expand my line to brunettes and beyond! If you contribute you will help me raise money to pay for my new packaging for these new colors...


(Dark Brown/Black applied to the left)

(Copper Penny Red applied to the left)

What We Need & What You Get

I need $15,000 to help pay for my new packaging so I can bring you our wider line of new colors that are ready for the world. By supporting this campaign, you can buy Rootflage at a discount, have custom colors made or have a color named after you! If I don’t reach my goal the money I raise will still go towards my new packaging. I promise I won't spend it on having a pity party for myself. 

The Impact

I originally created Rootflage for myself and for a few of my blonde friends. There was nothing on the market that worked for blondes to cover dark or gray roots until I developed it!  I realized that this was a real need for blonde women who wanted to save time and money.  I wanted to help working moms, stay at home moms, career women, college students, world travelers, clients who can't get in to see their colorist and basically anyone concerned about their roots and interested in saving time and money.  
The brand has grown over 500% in the last year because of word of mouth and because the product works! I decided it was time to stop leaving out all my brunette friends and future customers and that it was time to expand my color line.

Risks & Challenges

I started this company almost 3 years ago and have experienced sweet successes as well as setbacks. I have learned from every mistake and always listen closely to my customers who help me to grow and understand their needs in hair color and covering their root re-growth.

Other Ways You Can Help

Thank you so much for taking time to check out my Indiegogo campaign. I appreciate it so much! If you can't contribute, pretty please help out by telling your family and friends about this campaign. #hashtag me on Instagram #Rootflage, tweet it out and/or post this link on your Facebook page to help get the word out to others who might direly need this product. Thank you from the bottom of my heart for your support.



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Choose your Perk

Contributor Support

$2 USD
Thank you so much for becoming a contributor and supporting Rootflage! For your help, you’ll receive a virtual high five and of course all campaign updates as well!
Estimated Shipping
May 2015
2 out of 500 of claimed

Rootflage Re-Usable Bag

$5 USD
Your donation is appreciated. To prove it we will send you a super cute and super pink Rootflage Re-Usable Bag. See picture of bag in photo gallery.
Estimated Shipping
April 2015
2 out of 200 of claimed

Rootflage Domestic

$14 USD
You will get your Rootflage at a discounted rate of $14 plus free shipping (normally $19.99 + shipping). You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like.
Estimated Shipping
May 2015
15 out of 100 of claimed

International Early Bird

$18 USD
You will get your Rootflage at the rate of $18 plus free shipping (normally $19.99 + $8.95 shipping, a $28.94 value). You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
2 out of 20 of claimed

1 Rootflage (Domestic orders)

$20 USD
Pre-order your Rootflage now! You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
12 out of 800 of claimed

1 Rootflage (Intl orders)

$25 USD
You will get your Rootflage at the rate of $25 plus free shipping (normally $19.99 + $8.95 shipping, a $28.94 value). You can order one of our exciting new colors: light brown/dark blonde golden brown medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
0 out of 20 of claimed

3 Bottles of Rootflage

$45 USD
Cash in on this killer deal! 3 bottles of Rootflage in your choice of colors plus free shipping! Value $60. You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
12 out of 50 of claimed

1.5 Year + Supply Rootflage

$75 USD
You will get 6 bottles of Rootflage with free shipping plus a handy dandy reusable Rootflage bag. $124 value. You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
1 out of 50 of claimed

2 Year Supply Rootflage

$100 USD
Stock up now and get a 2 year supply of Rootflage for $100! 8 bottles of Rootflage to keep your roots looking tight and right for two whole years. $160 value! You can order one of our exciting new colors: light brown/dark blonde medium brown dark brown brown black auburn copper penny red When campaign ends, we will email you asking what color you would like. Blonde Rootflage is currently available at http://www.rootflage.com/collections/all
Estimated Shipping
May 2015
8 out of 40 of claimed

Fun Pack (Domestic )

$150 USD
An All-American Fun Pack Perk -1 Sunset Skateboard with LED wheels. Red deck with clear and blue wheels. (Own the night) -1 GoSports red LED frisbee disc -1 Rootflage Root Touch Up (your choice of color) -1 Rootflage Re-Usable bag
Estimated Shipping
May 2015
0 out of 1 of claimed

Rootflage Custom Color

$500 USD
You will get a Rootflage color made custom to YOUR hair color and you will get a 2 year supply (8 bottles) of that color! Plus you will get a handy dandy Rootflage reusable bag.
Estimated Shipping
July 2015
0 out of 4 of claimed

Rootflage Color in your Name

$1,000 USD
For $1000 you can have a Rootflage color named after you, OR name it after someone in their honor! Plus get a 4 year supply (16 bottles) of that color of Rootflage. Plus you will get a handy dandy Rootflage reusable bag.
Estimated Shipping
May 2015
0 out of 2 of claimed
sold out

Early Bird Domestic

$10 USD
Estimated Shipping
May 2015
15 out of 15 of claimed

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