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Tatau: Marks of Polynesia

A new exhibition exploring Samoan tattoo, one of the world’s most distinctive tattoo traditions.

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Tatau: Marks of Polynesia

Tatau: Marks of Polynesia

Tatau: Marks of Polynesia

Tatau: Marks of Polynesia

Tatau: Marks of Polynesia

A new exhibition exploring Samoan tattoo, one of the world’s most distinctive tattoo traditions.

A new exhibition exploring Samoan tattoo, one of the world’s most distinctive tattoo traditions.

A new exhibition exploring Samoan tattoo, one of the world’s most distinctive tattoo traditions.

A new exhibition exploring Samoan tattoo, one of the world’s most distinctive tattoo traditions.

JANM - Japanese American National Museum
JANM - Japanese American National Museum
JANM - Japanese American National Museum
JANM - Japanese American National Museum
1 Campaign |
Los Angeles, United States
$25,951 USD 138 backers
129% of $20,000 Flexible Goal Flexible Goal

Thank you to all of our supporters who helped us exceed our goal! Tatau: Marks of Polynesia is a very special project and we’re grateful to those who have contributed to it. Whether or not you made a donation to this campaign, we hope you’ll visit the Japanese American National Museum to see what we have to offer, including Tatau in Summer 2016.

For more information about Tatau, visit janm.org/tatau.

For questions about your perks as a contributor to this Indiegogo campaign, contact development@janm.org.

For questions about additional sponsorship opportunities related to Tatau: Marks of Polynesia, contact development@janm.org.   


UPDATE: Please see our new featured perk Mālō (Greeting). This perk includes a special first-look preview of the rough-cut of the documentary film that will be part of "Tatau: Marks of Polynesia" and allows contributors to share feedback to help shape the final product. Mālō is also available to contributors who select any perk at a higher giving level.


Support Tatau: Marks of Polynesia

Support the documentation and promotion of an important indigenous art form. Donate to JANM’s Indiegogo campaign today. Your funds will go directly toward the costs of producing Tatau: Marks of Polynesia, from photographing the work to installing the exhibition at the museum to publishing the full-color catalog. Donors are entitled to perks; see the column at right to choose your contribution level and its related benefits. All donations are at least partially tax deductible; if you decline perks, 100% of your contribution is tax deductible. 

Tattoo by Su'a Sulu'ape Peter; Photo by John Agcaoili

An Important Indigenous Tradition

Samoa’s tatau, along with Japan’s irezumi, is one of the world’s most distinctive living tattoo traditions. An indigenous art form with a continuous history that dates back 2,000 years, tatau has played a pivotal role in the preservation and propagation of Samoan culture, surviving many attempts at eradication. In Samoa, tufuga ta tatau (master tattoo artists) are accorded high status in society, and acquiring tatau is considered a powerful affirmation of national identity, particularly for young men, for whom it is an important rite of passage.


Tattoo by Su'a Sulu'ape Aisea; Photo by John Agcaoili


Promoting Understanding of Diverse Cultures

The Japanese American National Museum (JANM) works to preserve civil rights through promoting understanding of diverse cultures. The museum collaborates with a variety of community groups to create programs that highlight the multitude of cultures that make up the fabric of America. In 2014, JANM collaborated with author and master tattoo artist Takahiro “Ryudaibori” Kitamura to organize Perseverance: Japanese Tattoo Tradition in a Modern World, an enormously popular exhibition. Continuing that path of discovery, JANM is now working with Kitamura to produce Tatau: Marks of Polynesia, an exploration of Samoan tattoo practice. 

Tattoo by Su'a Sulu'ape Alaiva'a Petelo; Photo by John Agcaoili


Exploring the World of Tatau

Through photographs taken in the studio and on location in Samoa, Tatau will showcase the work of traditional tatau masters alongside that of younger practitioners and artists who are adopting tatau’s motifs and styles for new media and art forms. Viewers will be able to appreciate the sheer beauty of Samoan tattoos while at the same time learning about what they signify in Samoan culture, and how they help Samoans and other Polynesians living abroad stay close to their identity and their heritage. Public programs during the run of the exhibition, such as panel discussions and workshops, will help the public to further engage with the material. Tatau will also be accompanied by a full-color catalog that includes a scholarly essay.


The Artists

Among the artists featured in Tatau are Su'a Sulu'ape Alaiva'a Petelo, Su'a Sulu'ape Peter, Su'a Sulu'ape Paul, Su'a Sulu'ape Aisea Toetu'u, Sulu'ape Steve Looney, Tuigamala Andy Tauafiafi, Mike Fatutoa, and Sulu'ape Si'isi'ialafia Liufau. An important focus of the exhibition is the influential Sulu’ape family and their disciples; the legendary Petelo Sulu’ape and his deceased brother Paulo are credited with spurring the resurgence of Samoan tattoos worldwide. Additional photographs taken in New Zealand, Hawai‘i, California, and Nevada demonstrate the spread of the art form outside of Samoa and some of its newer interpretations.


The Organizers

Tatau is organized by the Japanese American National Museum (JANM) and curated by Takahiro “Ryudaibori” Kitamura, the master tattoo artist and author who previously curated the successful exhibition Perseverance: Japanese Tattoo Tradition in a Modern World for JANM in 2014. Kitamura is collaborating with John Agcaoili, photographer; Edward Danielson, MA, lecturer in the Department of Indo-Pacific Languages and Literatures, University of Hawai‘i; Sulu’ape Steve Looney and Danielle Steffany-Looney of Pacific Soul Tattoo in Hawai‘i; Sean Mallon, author and Senior Curator of Pacific Cultures at the Museum of New Zealand Te Papa Tongarewa; and Sulu'ape Si'isi'ialafia Liufau of A-Town Tattoo. 


Support Tatau: Marks of Polynesia

Support the documentation and promotion of an important indigenous art form. Donate to JANM’s Indiegogo campaign today. Your funds will go directly toward the costs of producing Tatau: Marks of Polynesia, from photographing the work to installing the exhibition at the museum to publishing the full-color catalog. Donors are entitled to perks; see the column at right to choose your contribution level and its related benefits. All donations are at least partially tax deductible; if you decline perks, 100% of your contribution is tax deductible. 


To make the most of your donated dollar, please arrange for picking up your perk when you visit JANM.  A JANM staff member will contact you or contact development@janm.org directly.

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Choose your Perk

featured

Mālō (Greeting)

$15 USD
A special first-look preview of the rough-cut of the documentary film that will be part of TATAU and share feedback to help shape the final product. Screening to be held in LA or accessible online (June 2016). This perk is also available to contributors who select any perk at a higher giving level.
3 claimed

Fa'afetai (Thank you)

$10 USD
Our gratitude and exclusive email updates.
0 claimed
Ships worldwide.

Talofa (Hello)

$25 USD
Social media shout out, name on website (May 2016), email updates.
15 claimed
Ships worldwide.

Pasefika (Pacific)

$50 USD
Printed 8"x10" signature image from TATAU (February 2016), name on website (May 2016), email updates.
6 claimed
Ships worldwide.

Aiga (Family)

$100 USD
TATAU catalog (August 2016), name listed in catalog, all items at the Talofa level [For outside the continental U.S., we will contact you to make arrangements for pick up or for shipping.]
20 claimed
Ships to United States of America

Measina (Priceless Possession)

$150 USD
TATAU catalog signed by exhibition curator Takahiro Kitamura (August 2016), name listed in catalog, JANM individual level membership for 12 months (beginning January 2016), all benefits in the Talofa level.
4 out of 30 of claimed
Ships worldwide.

Tanoa (Ceremonial Ava Bowl)

$250 USD
Invitation to TATAU VIP opening on July 29, 2016 (travel and lodging in LA not included), JANM Family/Dual Level Membership for 12 months (beginning January 2016), all benefits in Measina level.
4 claimed
Ships worldwide.

To'oto'o (Ceremonial Staff)

$500 USD
Invitation to TATAU VIP opening on July 29, 2016 (travel and lodging in LA not included) + photograph with artists and curators, JANM Contributing Level Membership for 12 months (beginning January 2016), all benefits in Measina level.
2 claimed
Ships worldwide.

Toa Samoa (Warrior)

$750 USD
Signed Toa Samoa jersey and rugby ball (July 2016); invitation for the VIP opening for you and a guest (travel and lodging in LA not included) + photograph with artists and curators, JANM Contributing Level Membership for 12 months (beginning January 2016); all benefits in Measina level.
0 out of 1 of claimed
Ships worldwide.

Fale (Samoan House)

$1,000 USD
TATAU street banner (December 2016), invitation for the VIP opening for you and a guest (traveling and lodging in LA not provided), signed TATAU catalog (August 2016), JANM Contributing Level Membership for 12 months (beginning January 2016), all benefits in Measina level.
1 out of 100 of claimed
Ships worldwide.

Malu (Protection)

$2,500 USD
Private TATAU tour led by exhibition curator Takahiro Kitamura for 6 people during opening weekend or 1 other weekend TBD, invitation for the VIP opening for 6 people (traveling and lodging in LA not provided), name listed on website as Associate sponsor (May 2016), signed TATAU catalog (August 2016), JANM Contributing Level Membership for 12 months (beginning January 2015), all benefits in Measina level.
1 out of 2 of claimed
Ships worldwide.

Patron

$5,000 USD
Listed as Patron Sponsor on exhibition credit panel, exhibition catalog, and website; Private TATAU tour led by exhibition curator Takahiro Kitamura for 6 people during opening weekend or one other weekend TBD, invitation for the VIP opening for 6 people (traveling and lodging in LA not provided); signed TATAU catalog (August 2016), JANM Contributing Level Membership for 12 months (beginning January 2016); all benefits in Measina level.
0 out of 2 of claimed
Ships worldwide.

Tatau

$6,000 USD
3 hours of tatau time by Su'a Sulu'ape Peter in a public demonstration of traditional tatau tapping technique during opening day July 30, 2016; all benefits of Patron level sponsorship.
0 out of 1 of claimed
Ships worldwide.

Tatau

$6,000 USD
3 hours of tatau time by Sulu'ape Steve Looney in a public demonstration of tatau during opening day July 30, 2016; all benefits of Patron level sponsorship.
0 out of 1 of claimed
Ships worldwide.

Tatau

$6,000 USD
3 hours of tatau time by Tuigamala Andy Tauafiafi in a public demonstration of tatau during opening day July 30, 2016; all benefits of Patron level sponsorship.
0 out of 1 of claimed
Ships worldwide.

Tatau

$6,000 USD
3 hours of tatau time by Mike Fatutoa in a public demonstration of tatau during opening day July 30, 2016; all benefits of Patron level sponsorship.
0 out of 1 of claimed
Ships worldwide.
sold out

Tatau

$6,000 USD
1 out of 1 of claimed
Ships worldwide.
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