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The Expansion of Luna Lu Herbal Head Spa

Nourish | Heal | Revive | An Elevated + Satisfying Spa Experience Where Holistic Meets Self Care

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The Expansion of Luna Lu Herbal Head Spa

The Expansion of Luna Lu Herbal Head Spa

The Expansion of Luna Lu Herbal Head Spa

The Expansion of Luna Lu Herbal Head Spa

The Expansion of Luna Lu Herbal Head Spa

Nourish | Heal | Revive | An Elevated + Satisfying Spa Experience Where Holistic Meets Self Care

Nourish | Heal | Revive | An Elevated + Satisfying Spa Experience Where Holistic Meets Self Care

Nourish | Heal | Revive | An Elevated + Satisfying Spa Experience Where Holistic Meets Self Care

Nourish | Heal | Revive | An Elevated + Satisfying Spa Experience Where Holistic Meets Self Care

Heather Rae
Heather Rae
Heather Rae
Heather Rae
1 Campaign |
Milwaukee, United States
$4,615 USD 28 backers
1% of $350,000 Flexible Goal Flexible Goal

Short Summary

Help Luna Lu raise $350,000 to expand into a 3,500 square foot space! 

Here's what to know:

With an overwhelming demand, and books full six months out, it's time for me to take the next step in my beloved business - EXPAND!

Two years and 859 head spas later, I'm ready to grow my head spa to help more deserving people. This expansion will take place over the next 4-6 months and will include the build out + plumbing for ten (10) Japanese head spa beds, plus a cozy post-treatment suite called the "Zen Den", and a gorgeous open-concept lobby for you to shop whenever your heart so chooses.

My dream is to provide clients with an elevated, relaxing, and satisfying self-care experience with a space to educate on the importance of a regimented scalp and hair care routine by selling high-quality holistic products. 

Your donation will help bring my dream to reality, and as awfully corny as it sounds, it's true. Growth not only means more availability, but more content + outreach. I'm talking – weekly ASMR videos, daily educational content, and dare I say.. Head Spa Therapy training! ⭐

By investing in my small business, you are investing in each other. 

You are the key to helping Luna Lu grow!
 

What We Need + What You Get
 

The Cost Breakdown

  • Build Out including Architect, Plumbing, Carpentry, Electrical + More — $157,597
  • Nine (9) Japanese Head Spa Beds — $88, 290
  • Nine (9) Steam Therapy Machines — $23,868
  • Nine (9) Scalp Microscope Machines — $6,394
  • Six (6) Luxury Loungers for 'Zen Den' — $16,170
  • Reception Desk + Merchant System — $4,297
  • Appliances including Washer, Dryer, Dishwasher, Stove + Refrigerator — $5,168
  • Equipment such as Hot Towel Warmers, Beverage Dispensers, etc — $4,060
  • Head Spa Tools, Comfort Items + Experience Enhancers — $2,988
  • Furniture, Decor, Product Shelves, Storage, etc. — $7,286
  • Product + Inventory for Spa + Online Shop — $15,000
  • Miscellaneous Startup Costs (Signage, Fees, Permits, Deposits, Insurance, etc) — $18, 882

    * Note: the more we raise, the more we can invest! I'm hopeful to not only REACH our goal, but to surpass it entirely — let's do this!  
     

The Perks

  • Triple, Double + Single Suite Experiences — Hello, group head spas! 
  • A Euphoric Post-Treatment Space called the 'Zen Den' for the Nap of Your Dreams
  • Complimentary Botanical Teas + Superfood Smoothies — read about my spa membership below!
  • Surprise Themed Suites 
  • Delicious New Head Spa Packages
  • Extremely Spacious Open-Concept Waiting Area, Reception + Spa Shop 
  • Regular ASMR Content with Upgraded Equipment
  • Expansion of Online Shop + Product Inventory
  • A Curated Experience Unlike Any Other!


 

The Layout

Peep the rendering below to get the first look into the new layout!



 

The Look Book

The vibes are immaculate here at Luna Lu Spa. Take a look below to see what's in store!



 

The Membership

Indulge in an exclusive membership here at Luna Lu Spa!

Here's what to expect:

  • Access to my post-treatment space called the 'Zen Den' filled with the most comfortable loungers a person could ask for. Drift away to blissful melodies, a cascading waterfall, and relaxing aromas with a warm blanket and weighted eye pillow
  • Endless botanical teas, hot + iced, plus daily superfood smoothies. Whether you're visiting for a treatment, or simply in the area — enjoy a delicious + healthy treat on me!
  • Complimentary pair of cozy 'cloud socks' from Le Bon Shoppe located in LA
  • 15% off birthday coupon — don't forget to spin the birthday wheel when you visit on your special day!
  • 10% off every 3rd head spa treatment
  • 5% off all products (in-house purchases only)
  • Access to 120-minute holy grail head spa package
  • Unlimited refills on my signature herbal hair rinses
  • Additional perks TBA!

 

The Zen Den

Ready for the nap of your dreams?  Our Zen Den is perfect way to end your treatment if you're not quite ready to leave yet. Botanical teas and superfood smoothies will also be available at your convenience! 



 

Donate + Enjoy

Choose from one of TEN different ways to donate + enjoy the wonderful gifts from within. The more you give, the more MAGICAL the perks become!

THE PACKAGES

  1. Obsidian — Self Care Sticker

 

  1. Moonstone — 5% Off Head Spa Service, Scalp Massager, Self Care Sticker



     
  2. Jade — 5% Off Head Spa Service, Jade Gua Sha Scalp Comb, Scalp Massager, 
    ​Self Care Sticker



     
  3. Jasper — 10% Off Head Spa Service, Scalp Massager, Cozy Cloud Socks from Le Bon
    Shoppe, Self Care Sticker, Herbal Tea Sachet



     
  4. Aquamarine — 10% Off Head Spa Service, 10% Off Exclusive Spa Membership,
    Cloud Socks, Scalp Massager, Herbal Tea Sachet, Self Care Sticker



     
  5. Pearl — 15% Off Head Spa Service, 15% Off Exclusive Spa Membership,
    Jade Gua Sha Scalp Comb, Cloud Socks from Le Bon Shoppe, Scalp Massager,
    Herbal Tea Sachet, Self Care Sticker


     
  6. Sapphire — 20% Off Head Spa Service, 20% Off Exclusive Spa Membership, 
    Jade Gua Sha Scalp Comb, Cloud Socks from Le Bon Shoppe, Scalp Massager,
    Herbal Tea Sachet, Self Care Sticker + Surprise Srunchie!


     
  7. Emerald — Complimentary 60-Minute Head Spa Service,  Courtesy One-Year Membership at Luna Lu Spa, VIP Pre-Booking Before Reopening 
    Launch, a Pair of Polymer Clay Earrings From Wildly Crafted, a Handwritten Thank You Note, Plus an Uplifting Self Care Sticker, Scalp massager, Jade Gua Sha Comb, Surprise Scrunchie + Claw Clip Combo + ECO Water Bottle!



     
  8. Ruby — Complimentary 90-Minute Head Spa Service,  Courtesy One-Year Membership at Luna Lu Spa, VIP Pre-Booking Before Reopening 
    Launch, a Pair of Polymer Clay Earrings From Wildly Crafted, a Handwritten Thank You Note, as well as, an Uplifting Self Care Sticker, Scalp massager, Jade Gua Sha Comb, Surprise Scrunchie + Claw Clip Combo, ECO Water Bottle.. PLUS, a Social Media Shout-Out, and an ASMR Feature on My Tik Tok!


     
  9. Diamond​ — includes RUBY Package, with the exception of a complimentary
    120-Minute Head Spa Service, and a MYSTERY gift bag valuing $200!



     

The Impact

Your kind + generous donation will allow Luna Lu to reach thousands of people every single year. With an elevated platform, I'll be able to help more people through hands-on self care and tangible content. Whether it's postpartum hair loss, trauma, stress, cancer, anti-aging, or simply bettering an already established routine — my dream has always been to promote + educate the importance of holistic scalp care, hair care, and overall wellness.

Furthermore, this expansion also means the ability for me to step back from treatments, and into the role I was always meant to hold — owner, curator, educator, content creator + healer. Although I will miss my ever-loved unicorn clients, my heart is set on reaching more people so I may help us all as a whole, rather than one on one. 

As the only Head Spanist in the midwest for the last two years, I have been beyond blessed with not only my accomplishments, but my connections and relationships. Thank you all from the deepest parts of my heart + soul for your ever-constant love + support of Luna Lu. It's been a wild ride, and it's all thanks to YOU

 

Risks + Challenges

It is well known of my upcoming maternity leave as I welcome baby #3 into our growing family. This time will be sensitive as I spend my first 6-8 weeks healing, nesting and nourishing my newborn baby + body. This will be very challenging at times, but truthfully, I find it as a blessing in disguise as I am already closing my business organically for my leave.

This fruitful time is the perfect time to expand with my books already closed and my unicorn clients eagerly awaiting their reopening. 

I ask for your patience as I pour my heart + soul into my new space. For those who have visited Luna Lu before, I find deep pride in the peaceful space I create and look forward to fulfilling this experience for you once again. 
 

Other Ways To Help

If financially contributing to this campaign is not an option for you, there are still plenty of ways in which you can help:
 

Share.

Utilize the power of community through social media and spread the word about this campaign to your loved ones. From Facebook, to Instagram, to text — there are countless ways to spread the word. Every donation makes a difference!

Pray.

Ask that the Lord would provide for and bless this campaign and it's fundraising goals, and that He would give clarity and vision in my journey to expand Luna Lu Herbal Head Spa ♡

 

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Choose your Perk

VIP Music Video Access

VIP Music Video Access

$1 USD
My first single, Never, Never, is scheduled to debut on April 15, 2024 and it will be on ALL major platforms - Spotify, Apple Music, iTunes, + MORE! This perk gives you VIP access to my Music Video, also debuting on 04/15/2024 before it goes live later that month. These funds will go towards my expansion and is another way to support Luna Lu!
Included Items
  • Music Video Debut - VIP
Estimated Shipping
April 2024
0 claimed
OBSIDIAN

OBSIDIAN

$5 USD
Enjoy an uplifting self care sticker perfect for any surface!
Included Items
  • Self Care Sticker
Estimated Shipping
April 2024
1 claimed
Ships worldwide.
MOONSTONE

MOONSTONE

$25 USD
This package includes: 5% off one (1) 60-minute head spa service, a scalp massager, plus the OBSIDIAN package.
Included Items
  • Self Care Sticker
  • 5% Off Head Spa Service
  • Scalp Massager
Estimated Shipping
April 2024
6 claimed
Ships worldwide.
JADE

JADE

$50 USD
This package includes: jade gua sha scalp comb + MOONSTONE package.
Included Items
  • MOONSTONE
  • Jade Gua Sha Scalp Comb
Estimated Shipping
April 2024
6 claimed
Ships worldwide.
JASPER

JASPER

$100 USD
This package includes: 10% off one (1) 60-Minute Head Spa Package, plus an uplifting self care sticker, herbal tea sachet, scalp massager, and a pair of comfy spa socks!
Included Items
  • Self Care Sticker
  • Herbal Tea Sachet
  • Scalp Massager
  • Comfy Spa Socks
  • 10% Off Head Spa Service
Estimated Shipping
April 2024
4 claimed
Ships worldwide.
AQUAMARINE

AQUAMARINE

$175 USD
This package includes: JASPER package, plus a 10% discount on Luna Lu's Exclusive Spa Membership (value of $200)
Included Items
  • JASPER
  • 10% Off Exclusive Membership
Estimated Shipping
April 2024
0 claimed
Ships worldwide.
PEARL

PEARL

$250 USD
This package includes: 15% off one (1) 60-minute head spa package, 15% off one (1) exclusive membership at Luna Lu Spa, plus an uplifting self care sticker, herbal tea sachet, scalp massager, jade gua sha scalp comb, and a pair of comfy socks! Wow!
Included Items
  • Self Care Sticker
  • Herbal Tea Sachet
  • Scalp Massager
  • Jade Gua Sha Scalp Comb
  • Comfy Spa Socks
  • 15% Off Head Spa Service
  • 15% Off Exclusive Membership
Estimated Shipping
April 2024
6 claimed
Ships worldwide.
SAPPHIRE

SAPPHIRE

$500 USD
This package includes: 20% off one (1) 60-minute head spa service, 20% off one (1) exclusive membership at Luna Lu Spa, plus an uplifting self care sticker, herbal tea sachet, scalp massager, jade gua sha scalp comb, a pair of comfy spa socks and a surprise scrunchie!
Included Items
  • Self Care Sticker
  • Herbal Tea Sachet
  • Scalp Massager
  • Jade Gua Sha Scalp Comb
  • Comfy Spa Socks
  • Surprise Scrunchie
  • 20% Off Head Spa Service
  • 20% Off Exclusive Membership
Estimated Shipping
April 2024
0 claimed
Ships worldwide.
EMERALD

EMERALD

$1,000 USD
This package includes: one (1) complimentary 60-minute head spa package, one (1) courtesy membership at Luna Lu Spa, VIP pre-booking before launch, a pair of polymer clay earrings from Wildly Crafted, a handwritten thank you note, plus an uplifting self care sticker, scalp massager, jade gua sha comb, scrunchie + claw clip combo + ECO water bottle!
Included Items
  • Self Care Sticker
  • Scalp Massager
  • Jade Gua Sha Scalp Comb
  • Scrunchie + Claw Clip Combo
  • ECO Water Bottle
  • Complimentary Head Spa Service
  • Courtesy Membership at Luna Lu
  • Handwritten Thank You Note
  • Flattering Pair of Earrings
  • VIP Pre-Booking!
Estimated Shipping
April 2024
2 claimed
Ships worldwide.
RUBY

RUBY

$5,000 USD
This packages includes: SAPPHIRE package with the substitution of one (1) complimentary 90-minute head spa service, a shout out on all socials, plus a feature on my ASMR Tik Tok! Skip the line with the RUBY package accessing VIP pre-booking before my launch is live. You'll get first pick when my books reopen before the public - yes please!
Included Items
  • Complimentary Head Spa Service
  • Courtesy Membership at Luna Lu
  • SAPPHIRE Package
  • Social Media Shout Out
  • ASMR Feature on Tik Tok
  • VIP Pre-Booking!
Estimated Shipping
April 2024
0 claimed
Ships worldwide.
DIAMOND

DIAMOND

$10,000 USD
This package incudes: both EMERALD + RUBY Packages, with the exception of one (1) 120-minute head spa service, plus a mystery gift bag valued at $200!! Skip the line with the RUBY package accessing VIP pre-booking before my launch is live. You'll get first pick when my books reopen before the public - yes please!
Included Items
  • RUBY Package
  • EMERALD Package
  • Mystery Gift Bag ($200 Value)
  • VIP Pre-Booking!
Estimated Shipping
April 2024
0 claimed
Ships worldwide.

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