THE GREAT CRAFT BEER TASTE OFF WORLD
TOUR
Like you, we love Craft Beer! And, if you're anything like us, you enjoy tasting craft beers from around the world, not just the usual, local brews.
We, Icy Wingz
Events, specialize in hosting Craft Beer Taste Offs. Please refer to our
website for information on our previous events – www.icywingz.com
Our Goal
We want to bring our event concept to the world... similar to
the Grand Prix auto race, but with Craft Beer!
Why we need your help
Due to the costs of freight (chilled) and duty and excise taxes,
plus getting these awesome brews to different countries and venues to hold
the events, we just need some initial funding to get the ball rolling.
Our concept has proven very popular with craft breweries and the
venues we've partnered with to date.
You might be thinking, “why should I invest in this if the event
isn’t taking place here?”
With your support, we’ll be able to bring this event to you!
What we do...Our first Taste
Offs were held in New Zealand. We then took the concept to Melbourne/Australia
where we ran the Australia vs New Zealand Craft Beer Taste Off. The Top 5 beers from 34
entries determined the individual winner and the winning nation. New Zealand
won the inaugural international competition by a whisker. We since hosted the
return match in Wellington, New Zealand in March this year, which was also won
by New Zealand.
To
keep it simple, beers are given a score of 1 – 5 on just taste. No labels – a
blind tasting - no bias – the beers that score highest, win.
The
Top 10 beers are revealed during a presentation starting about an hour before
event closes. It would be counter-productive, potentially damaging to brewers
announcing lower placings. As far as everyone is concerned any brewer not
placed in the top 10 might have just missed out.
The event's concept has proven to be very popular.
It gives value for money to our tasters, a lot of fun, and puts the
public, rather than professional judges, in charge of deciding which beers come
out on top. The ticket price always includes the tasting and Happy Hour-priced beers
after the tasting.
Our events
celebrate the success of craft brewers and their creations. They give our
tasters the opportunity to meet and talk with many innovators of the craft beer
world.
We believe the
time is right to take this event to the rest of the world – inviting craft
brewers and tasters worldwide to join in.
We’ll begin our
world tour in Vancouver, Washington, US (across the bridge from Portland – the
craft beer capital of the world), where 10 Brewers each from the US, New
Zealand and Australia go head to head in a Tri-Nation blind Taste Off. The Brewers for this event are confirmed and committed.
Please see below
our planned tour venues after that event.
Putting on these
events is expensive, and would be impossible without the generous support of our sponsors.
Taking this event worldwide not only adds another dimension to the excitement
it creates, but it also adds to the costs for making this possible. This is why we
ask you to support us with contributions to turn the dream into reality.
We estimate we
require about US$50,000 to cover costs such as:
Beer Purchase
Freight (most
likely by air)
Excise taxes
Import Duties
Airfares (for two
event organizers)
Marketing &
Publicity
Accommodation for
two event organizers
Equipment &
Hire Charges (e.g. disposable kegs, jockey boxes, etc.)
Printing &
Stationery
If you can’t help with money, you can still help in other ways – like by making plenty of noise
about our campaign and by using the Indiegogo share tools.
Our Goal
We want to bring our event concept to the world... similar to the Grand Prix auto race, but with Craft Beer!
Why we need your help
Due to the costs of freight (chilled) and duty and excise taxes, plus getting these awesome brews to different countries and venues to hold the events, we just need some initial funding to get the ball rolling.
Our concept has proven very popular with craft breweries and the venues we've partnered with to date.
You might be thinking, “why should I invest in this if the event isn’t taking place here?”
With your support, we’ll be able to bring this event to you!
Please help us put ‘The Great Craft Beer Taste Off World Tour’ on the map!
VENUES
IN:
US – UK – GERMANY
–NEW ZEALAND – AUSTRALIA - CHINA ... YOUR CITY!
EVENT
DATES:
2016:
USA –
Vancouver/Washington, October
AUSTRALIA –
Melbourne, November
2017:
UK – London,
February
GERMANY - Berlin,
February
NEW ZEALAND –
Wellington, March
CHINA – Beijing,
June
AUSTRALIA – Melbourne,
August
USA –
Vancouver/Washington, October