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A little over a year ago I became a florist, on a whim and without a plan but, a plan has hatched and this campaign is its hopeful entrance into the world.
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I opened my flower shop in December 2018 and I have, on occasion, had the hard job of watching flowers wilt before my eyes.
And so, I started to dry them (accidentally at first) and a whole new, much more sustainable world has opened up.
Dried bouquets, wreaths and floral decor to have and to hold.... for a long and beautiful time. To collect, to deliver... and to post, across mainland UK & Ireland.
It is this idea, my friends, family and future folk, that has brought me here.
You can now buy Pretty Wild Credit, via this platform, to support a small independent business (me) and redeem that credit when this campaign finishes and when the first dried collection is ready to wing it's way to you... you also get a supporter's discount thrown into the mix.
With warmest thanks,
Ellen
P.S. Check out instagram to see my style @itsallprettywild.com
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The purpose of setting up this indiegogo campaign is, in essence, to set up a pre-oder system. You buy Pretty Wild Store Credit now and redeem it when this campaign ends... in a few weeks.
By pre-ordering credit, you give me a bridging period of cashflow that will go toward getting the website updated, buying dried stock, design and creation of products that you will get to choose from, getting marketing materials organised and realised, the acquiring and assembling of secure, post friendly boxes, workstation improvements and hopefully.... a new, branded van.
What you get...
- For every EURO/POUND you donate, you get a EUR/POUND to spend on our dried flower collections - if you want. You can still support a new business, just for the sake of it, if you wish.
- You support a small independent business grow in an organic fashion lessening the requirement for loans and bank involvement.
- Every person who purchases Pretty Wild Credit will have the choice to be added to a mailing list which will send out updates on the progress of this venture, as well as 'how to' guides on flower arranging at home.
What if I don't reach my target...
- If I don't reach the target I've set here, I can scale the offering to match what I do receive - so you won't lose out and you will always be able to use your credit. I'm aiming for flawless execution across every department but the dream can start small.
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The impact
Flowers are flown in every week, so that I can stock my shop. While I will still need to do this to an extent, I can buy in bulk and lessen my carbon footprint hugely.
Flowers make people feel thought of and cared for. Dried flowers allow them to be reminded of that feeling time and time again. I have dried flowers in my room from two years ago and they still catch my eye. They are a visual diary of good memories.
This campaign is running just in time for Christmas - there will be bouquets, there will be wreaths...you can purchase for yourself or a chosen one. There will be something for everyone in the audience!
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Other Ways You Can Help
If you're not in a position to buy credit, please make some noise about this campaign. Share it with friends, family, co-workers...
Word of mouth has been and continues to be, my main source of work/income. Send an email, re-share my instagram post about this campaign...be a Pretty Wild spirit guide and direct people my way.
Thank you for taking the time to read this, to support what I am trying to achieve and for continuing the conversation by hitting share.
Ellen
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