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A Storefront for New Day Cooperative Distribution!

We've rented a space to use as a packing facility and storefront. Now we need help outfitting it!

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A Storefront for New Day Cooperative Distribution!

A Storefront for New Day Cooperative Distribution!

A Storefront for New Day Cooperative Distribution!

A Storefront for New Day Cooperative Distribution!

A Storefront for New Day Cooperative Distribution!

We've rented a space to use as a packing facility and storefront. Now we need help outfitting it!

We've rented a space to use as a packing facility and storefront. Now we need help outfitting it!

We've rented a space to use as a packing facility and storefront. Now we need help outfitting it!

We've rented a space to use as a packing facility and storefront. Now we need help outfitting it!

Rachel Linkhart
Rachel Linkhart
Rachel Linkhart
Rachel Linkhart
1 Campaign |
Seattle, United States
$10,575 USD by 124 backers
$10,280 USD by 119 backers on Jan 22, 2021

New Day Cooperative Distribution

Remember what it was like to shop in March and April? No toilet paper, no pasta, no dried beans. No bread so we started baking, and then no yeast so we nurtured and named our sourdough starters.

Restaurants and farmers markets closed. Food producers reeled, and then started to adapt with pickup and home delivery options. Third-party delivery services thrived and also took a heartbreakingly large slice of the pie.

Against this backdrop, a group of Seattle-area food entrepreneurs hatched a new venture: a grocery home delivery service owned by its vendors. New Day Cooperative Distribution launched at the beginning of June with a small amount of startup capital and a big vision: to rethink the way we buy groceries.

We imagined a model based on goodness: for our producers, our customers, and our staff. We pared back the trappings and the mind-bending selection you find in most mainstream grocery stores so we could focus on what really matters: a healthy food system that starts with producers who love their work and earn an ample living.

New Day is growing. We have over twenty-five member businesses, and we’re steadily adding like-minded producers and building out our offerings. We’re ready to take our enterprise to the next level. Since we launched, we’ve been subletting space from different member-businesses. Now we’re ready to lease and outfit a location of our own.

 

We’ve found a spot in the Maple Leaf neighborhood. It’s part of a small enclave of commercial spaces in a mostly residential area, and the location is both reasonably quiet and centrally located for both producer deliveries and customer pickups. Its nothing fancy, just a place where we can spread out, become part of a neighborhood, and open some limited hours for retail.

 

We’re raising capital and asking for your support. We need to pay for electrical upgrades, refrigeration, shelving, and signage. We’re working with an impact investor (someone who funds businesses with an eye towards bigger picture change). But we also want our funding to come from a broader mix of people because New Day is working to solve a problem that affects us all: how do we meet our daily food needs in equitable and sustainable ways?

What We Need & What You Get

Our goal is to raise $10,000. The money from this crowdfunding campaign will specifically go towards setting up a small retail area in our packing space, which will include:

  • Cleaning up this rough gem of a space
  • Retail shelving
  • Lighting
  • Signage 

We're excited to offer lots of perks donated by our member businesses: locally grown and locally made products we love, and that we know you'll love too.

 

If we don't meet our entire goal, the money will go towards making the space operational. Every little bit gets us closer to being able to open our doors to the community!

We're excited to build a community-facing part into our operation, and we can't wait to see your smiling (masked) faces when you come to pick up an order or shop for some groceries. A giant thanks to our producers, staff, and all of our customers who've supported us on this journey! We look forward to growing and building New Day together.

Risks & Challenges

New Day grew out of a specific moment in time and while we look forward to this moment being behind us, we know that it’s entirely possible that the need for grocery home delivery will lessen once it feels safer to shop in person.

A post-COVID world will certainly be a shift, but the landscape for home delivery has been changing regularly throughout this crisis. After enthusiasm for supporting the producers who had lost their sales channels, we saw quarantine fatigue and a need for pampering. Now it seems customers have built new routines, and New Day has become a staple for many households - we love packing orders for the same customers week after week!

We’ve understood this challenge of the shifting landscape since the day we launched, and we’ve worked hard to read our customers’ (and potential customers’) needs. There are ever increasing choices about where and how to eat, so we’ve focused on growing our selections by inviting new producers to the cooperative and offering a more comprehensive grocery experience. And, that’s why we believe building a storefront in our new space will be so important for our long term viability. We look forward to the day when we’re a neighborhood hub for good food and community.

We can’t anticipate and plan for every possible change in the grocery industry landscape. But we can keep our eyes, ears, and hearts open, and adapt as we go.

Other Ways You Can Help

Times are hard and we know many people aren't in the position to donate money at the moment. You can still help in a few ways!

  • Please share our campaign with your community! Help us get the word out and make some noise about our campaign. Check out Indiegogo's share tools.
  • Buy your groceries through New Day, and continue to share our service with friends and family. We often hear from customers that they found us via word of mouth, so your recommendations make a difference!
  • Like, comment on, and save our social media posts. Interaction helps us gain visibility.
  • Have a photo of your New Day order or something you delicious you cooked with it? Please share and tag us!
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Choose your Perk

Patty Pan Grill Mix

Patty Pan Grill Mix

$10 USD
Patty Pan Cooperative's Grill Mix is the secret spice in their famous farmer's market grilled veggie quesadillas. Truly a kitchen staple, add this seasoning mix to everything you make.
Included Items
  • Patty Pan Grill Mix - 2 oz Bag
Estimated Shipping
January 2021
4 out of 50 of claimed
Fair Trade Chocolate Bar

Fair Trade Chocolate Bar

$15 USD
Equal Exchange sources their cacao from small farmer organizations, the heart and soul of the Fair Trade movement. Their rich chocolate is crafted using only the purest organic ingredients, grown with care. Small farmer-grown cacao demonstrates the power of alternative trade in an industry built on exploitation and forced labor.
Included Items
  • Equal Exchange Chocolate Bar
Estimated Shipping
January 2021
9 out of 24 of claimed
Giant German-Style Pretzel

Giant German-Style Pretzel

$25 USD
A giant pretzel the size of your face! Lovingly baked by Kaffeeklatsch.
Included Items
  • Giant Pretzel
Estimated Shipping
January 2021
16 out of 50 of claimed
Classic Brownies 6-pack GF/DF

Classic Brownies 6-pack GF/DF

$40 USD
Nuflours makes decadent treats safe for gluten-free folks, and these brownies are also dairy free. Enjoy this six pack of chocolate brownies on your own, or share with your gluten-free (or gluten full!) friends - everyone will love them.
Included Items
  • 6-pk gluten free brownies
Estimated Shipping
February 2021
1 out of 8 of claimed
Equal Exchange Travel Mug 8oz

Equal Exchange Travel Mug 8oz

$55 USD
Make a statement about how you shop with this insulated travel mug from Equal Exchange.
Included Items
  • 8 oz travel mug
Estimated Shipping
January 2021
5 out of 6 of claimed
Patty Pan Tamale Making Kit

Patty Pan Tamale Making Kit

$55 USD
Learn how to roll tamales like Patty Pan, who has been has been serving tamales at Seattle-area farmers’ markets since 1997. Each kit makes twelve tamales and includes heirloom masa, wrapping papers, seasoning mix, and a recipe packet of our favorite fillings and instructions. A fun family activity - everyone will love Tamale Night!
Included Items
  • Tamale making kit
Estimated Shipping
January 2021
5 out of 6 of claimed
Hot Babe Hot Sauce Gift Box

Hot Babe Hot Sauce Gift Box

$60 USD
Hot Babes' have assembled three of their most popular Caribbean Hot Sauces: - Trini Hot Pepper Sauce - carrot sweet, smoky, layered heat - Scotch Bonnet Mustard Pepper Sauce - buttery, garlic mustard spice notes with good heat - Chillin n Grillin Spicy Sauce - sizzling Cuban BBQ meets Jamaican Jerk with pineapple and black garlic notes Yum.
Included Items
  • Trini Hot Pepper 2oz
  • Scotch Bonnet Mustard 2oz
  • Chillin n Grillin 2oz
Estimated Shipping
January 2021
3 out of 4 of claimed
Coffee Blossom Water Bottle

Coffee Blossom Water Bottle

$60 USD
This single-wall bottle by Liberty Bottleworks is free of BPA, lead and phthalates. Made in their living-wage, zero-waste facility in Union Gap, WA.
Included Items
  • Equal Exchange Water Bottle
Estimated Shipping
January 2021
2 out of 6 of claimed
Equal Exchange Travel Mug 12oz

Equal Exchange Travel Mug 12oz

$75 USD
Make a statement about how you shop with this insulated travel mug from Equal Exchange.
Included Items
  • 12 oz travel mug
Estimated Shipping
January 2021
0 out of 6 of claimed
Market Veggie Quesadilla Kit

Market Veggie Quesadilla Kit

$75 USD
Patty Pan is famous for their farmer's market grilled vegetable quesadillas. Make your own at home with their Quesadilla Kit, available with shredded cheddar cheese or house-made vegan "cheese".
Included Items
  • Quesadilla kit for 6
Estimated Shipping
January 2021
2 out of 10 of claimed
Cold Brew Growler 6-pack

Cold Brew Growler 6-pack

$180 USD
Haiti Coffee's cold brew is smooth, rich and satisfying. This super mellow drink hits the spot whether you need a morning hit of caffeine or a mellow afternoon refreshment. And with a six-pack of these growlers, you'll be rich in coffee for weeks to come!
Included Items
  • 32 oz. growler of cold brew (6)
Estimated Shipping
January 2021
0 out of 1 of claimed
Dinner by Devra Gartenstein

Dinner by Devra Gartenstein

$250 USD
Enjoy a custom dinner for two prepared by Devra Gartenstein, New Day co-founder (and founder of Patty Pan Cooperative), made with ingredients from New Day producers.
Included Items
  • Dinner for 2 by Dev
Estimated Shipping
January 2021
1 out of 4 of claimed
Free Delivery for One Year

Free Delivery for One Year

$500 USD
Your New Day delivery fee is on us for an entire year! If you're a dedicated New Day shopper, this will reward will pay for itself by the year's end.
Included Items
  • Free Delivery for One Year
Estimated Shipping
January 2021
4 out of 12 of claimed
Free Delivery for a Lifetime

Free Delivery for a Lifetime

$2,000 USD
Your support means the world to us and we are happy to offer you no-fee deliveries forever!
Included Items
  • Free delivery for a lifetime
Estimated Shipping
January 2021
0 out of 5 of claimed
Faithful Sidekick Condiment
sold out

Faithful Sidekick Condiment

$30 USD
Estimated Shipping
January 2021
5 out of 5 of claimed
Jar of Seattle Urban Honey
sold out

Jar of Seattle Urban Honey

$30 USD
Estimated Shipping
January 2021
6 out of 6 of claimed
Smoked Wild Alaska Sockeye Jar
sold out

Smoked Wild Alaska Sockeye Jar

$40 USD
Estimated Shipping
January 2021
3 out of 3 of claimed
Microgreens Combo Pack
sold out

Microgreens Combo Pack

$50 USD
Estimated Shipping
January 2021
3 out of 3 of claimed
Pizza Night!
sold out

Pizza Night!

$50 USD
Estimated Shipping
January 2021
2 out of 2 of claimed
Apple Lovers Delight!
sold out

Apple Lovers Delight!

$75 USD
Estimated Shipping
January 2021
2 out of 2 of claimed
Fair Trade Treats Gift Basket
sold out

Fair Trade Treats Gift Basket

$75 USD
Estimated Shipping
January 2021
4 out of 4 of claimed
Cookie Monster!
sold out

Cookie Monster!

$75 USD
Estimated Shipping
January 2021
8 out of 8 of claimed
Custom 6" Cake
sold out

Custom 6" Cake

$80 USD
Estimated Shipping
January 2021
3 out of 3 of claimed
Fermented Batters Sampler Pack
sold out

Fermented Batters Sampler Pack

$80 USD
3 out of 3 of claimed
Potato Lover's Delight!
sold out

Potato Lover's Delight!

$100 USD
Estimated Shipping
January 2021
2 out of 2 of claimed
Dumpling Dinner
sold out

Dumpling Dinner

$100 USD
Estimated Shipping
January 2021
1 out of 1 of claimed
Meat Lover's Box
sold out

Meat Lover's Box

$300 USD
Estimated Shipping
January 2021
1 out of 1 of claimed
5lbs Smoked Wild King Salmon
sold out

5lbs Smoked Wild King Salmon

$300 USD
Estimated Shipping
January 2021
1 out of 1 of claimed
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