Campaign Ends This Weekend. Don't let your chance pass to be a co-founder of Brew: The Museum of Beer!
Summary
Brew: The Museum of Beer will be America’s pre-eminent destination attraction dedicated to All-Things-Beer.
We will build a 50,000 sq. ft. complex, targeting 400,000 visitors/year. We will feature interactive exhibits dedicated to all aspects of the story of beer, from the joint emergence of beer and civilization 10,000 years ago through the burgeoning of the craft beer movement. We will have a great bar/restaurant, an on-site brewery, a theatre, a large event space, a diverse museum store, and, to answer the big question, YES!!! Tons of really good beer to be enjoyed on site :-)
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Our team has been hard at work on this project quietly for more than three years (Step One). The time has finally arrived for us to spread the word globally. We came out in the press a few weeks ago (Forbes, Men's Journal, MSN, Yahoo!, etc.), and are now looking to get your support and input to elevate Brew from a vision to a physical reality.
What We Need & What You Get
Our outreach campaign on Indiegogo is the Big Step Two of a long term plan to bring this attraction into existence.
The Big Step Three is to raise something on the order of $30MM. Can this Indiegogo campaign raise $30MM? Not gonna happen, but it can catalyze efforts to bring in the large-scale capital needed in that next step. When beer-lovers stand up en masse, showing broad-based support for the Museum, we demonstrate that Brew: The Museum of Beer is an inevitability and that potential backers need to get on board.
In other words, we need your backing today in order to raise the big bucks tomorrow.
What will we do with your money? The funds we raise via Indiegogo will be used to take the development of Brew: The Museum of Beer to the next level. We will retain internationally known experts who have created experiences like The Guinness Storehouse in Dublin, The Coca-Cola Experience in Atlanta, the 9/11 Museum in New York, The Jim Beam Urban Stillhouse in Louisville, etc. We have had conversations with these groups and each has expressed an interest in helping realize Brew: The Museum of Beer. By backing this campaign, you will enable us to involve the best professionals in the world in the creation of a truly world-class Museum of Beer.
Additional near-term steps will include selecting a location and securing either a lease or purchase option on a property/building.
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We will send you a limited-edition draft of these renderings when they are complete. You’re making it happen, so you deserve to have the official drawings up in your home or office!
In addition, we will invite you to join our online community of input-providers. As the project expands, we will conduct surveys and seek ideas on what the museum should contain, what beers we should serve and so on. By supporting this campaign, you become eligible to participate in this discussion in 2017 and beyond.
Of course, we are also offering a great range of Brew perks. Aside from being the first items we’ve created with our new logo, many of the perk will also indicate that you were part of the first group of backers to bring this museum into existence. While we will launch an online store, the items here will be available only as part of this campaign. You will forever be able to tell your friends that you were part of the first group that created Brew: The Museum of Beer!
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Your Impact & The Future of Brew
Brew is going to be a New Kind of Museum.
The critical distinction is community. This ain’t going to be just some rich guy’s collection of stuff, on display for everyone else to admire. This is going to be much more of a community built endeavor and, ultimately, community gathering place. Think Moe’s in “The Simpsons” or Cheers in “Cheers,” except bigger, nerdier, and internet-ier.
By participating in this campaign, you aren’t just supporting the founders. You’re supporting a growing online community of beer lovers, working together to bring a fun vision to life. The fact that we are starting through a crowdfunding campaign says two important things about Brew: (a) it’s a bottom-up, organic effort, much like the beer industry generally, and (b) the internet is going to be incorporated into every aspect of the customer experience, in ways that were never before possible with museums. Beer + Museum + Internet + You + Thousands (Millions?) of Other Beer Lovers Around the World = a really cool experience. We are excited to be working on it, and excited to have you join us as a co-creator of something new, educational and fun.
When Brew opens its doors, we want you to feel like it’s your museum. We’re excited to have you on board, and look forward to meeting you on-site one day.
Risks & Challenges
Of course, we have a long way to go before we can invite you to the Grand Opening. As with any project of this magnitude, our biggest hurdle will be raising the funds necessary to get all of the ideas in our heads out into bricks and mortar and fiber cables. $30MM is a big number.
That said, we have had dozens of meetings over the last year with potentially major backers who are waiting to see how you are going to respond. Once the crowd funding is completed successfully, we will be in a position to start lining up those deep pocket backers.
This is precisely why our crowdfunding campaign is so important! We’re looking for your support now so we can really grow the community of voices who will all say “Yes, this really needs to happen!”
What You Can Do
So take a look at our perk list, find the level that best suits your interest, and join us in co-creating Brew: The Museum of Beer!
Then share the good news with your friends. We’re getting the word out via partners and press, but the best way to hear about something like this is from a friend.
Speaking of friends, why not also think about Dad, or your brother, or hubby (or Mom, sis, lovely lady). Might there be something on this list that would be a perfect Christmas present? Conversation-worthy and new! We'll deliver in time for Christmas '16.Thank you for your interest.
Cheers to Beer!
