Not just another
coffee company…
Brewing Good Coffee Company will be the first craft roaster in
the world created specifically to raise money for a variety of organizations fighting
against the myriad of issues facing animals through the sale of ethically sourced,
roasted-to-order coffees.
Every month we will feature a non-profit making advances for
animals and 10% of the proceeds from that month’s sales will support their
life-saving work. Stay tuned to our
Indiegogo campaign and to our Facebook page for announcements of the
organizations we will feature in our first six months of operation!
Brewing Good Coffee Company stands for:
Compassion – Brewing
Good Coffee Company is vegan owned and operated and we believe in promoting a
culture of compassion. Our goal is to enable people to do good for others,
animals, and the environment by simply enjoying excellent coffee. Every bag of
coffee you, our customers, enjoy will support the animals for whom our partner
organizations are working to protect as well as the farmers who get fair prices
for their environmentally-friendly coffees that Brewing Good Coffee Company
will buy. We will work hard to find the most ethically grown coffees in the
world, sourcing organic, bird-friendly, and shade-grown beans and to go above
and beyond fair trade standards. Additionally, in an effort to reduce waste
production, our coffee bags will be compostable and feature a water-dissolvable
label.
Quality – Brewing
Good Coffee Company will source high-quality beans and methodically determine
what roast profile best suits each variety through our craft-roasting process.
Our coffee program will satisfy coffee lovers who happen to love animals and
animal lovers who happen to love (or perhaps just need) coffee.
Convenience – Brewing
Good Coffee Company will work hard to bring you the best coffees because we
know you work hard and deserve to treat yourself! Following a successful
Indiegogo campaign, our coffee will be available on our website. All you will
need to do is let us know if you’d like a light, medium, or dark roast blend,
single-origin beans, decaf, or if you’re more the espresso type. Then, before
you know it, roasted-to-order coffee will arrive fresh at your door and you can
take a seat, take a sip, and know you are helping save lives. You will even be
able to sign up for a subscription so you never run out of coffee again!
Who are we?
Brewing Good Coffee Company Co-founders Justin Leonard and
Karla Goodson are just a couple of dedicated dog parents (shout out to August,
Jessie, and Mr. Jim), vegans, and coffee enthusiasts with a desire to do more
to help animals.
Justin, a photographer by training, university professor,
and talented vegan chef, has been buying green coffee and roasting at home for
more than a decade. He has developed a wealth of knowledge about growing
regions, farming practices, and roasting methods and is Brewing Good’s
full-time “Roastmaster”.
Karla has been working full-time in animal rescue since
graduating from college and is currently the Outreach Director for Animal
Rescue Corps, a national non-profit whose focus is assisting law enforcement
agencies with cruelty situations and disasters that are beyond their means to
address. She has managed investigations that have led to the rescue of thousands
of animals and has placed those animals with shelters and foster-based
organizations across North America. Having been a dedicated animal activist
since childhood and developing strong connections in the world of rescue and
advocacy in the course of her work, she is Brewing Good’s “Rescuemaster”.
Our passion, our calling, is making the world a better place
by protecting people, animals, and the environment and have a heck of a lot of
fun while doing it. Brewing Good Coffee Company is the manifestation of this
mission. We are so excited to share in this adventure with our family, friends,
and all of you.
What is needed?
We are fundraising to ensure Brewing Good Coffee Company’s sustainability
while we get on our feet and grow in our first six months of operation. It will
cost more than $10,000 to run the business for six months. Sales will alleviate
those costs but we want to be able to donate as much as we can to our
non-profit partners and not worry about making commercial kitchen rent while we work to grow a
customer base and a reputation for great coffee infused with compassion.
We have already invested the necessary funds to buy a
commercial coffee roaster and supplies, commission our logo and
label design from Lucie Rice Illustration and Design, build our website, and obtain the required business articles, licenses, and
certifications. Now we need your help to keep going!
100% of your Indiegogo campaign contribution will go toward operational
expenses such as:
·
commercial kitchen rent
·
coffee beans
·
supplies
·
additional equipment (such as a commercial
grinder so we can offer ground coffee in addition to whole bean)
YOU can help us launch and sustain Brewing Good Coffee
Company and enjoy a thank you from us at every contribution level!
What do you get?
UPDATE: We just added a couple of new perks for people who love Brewing Good, but might not love coffee. Check out the Logo Swag Packs!
We are so grateful for and humbled by your support so we put
careful thought into our perks! Some of the perks are even exclusive to you, our Indiegogo
campaign contributors and fellow founders of Brewing Good Coffee Company!
Here's the list of the perk packs…
· $10 - Thank You Pack: A hand-written thank you card and a Brewing Good Coffee Company refrigerator magnet!
· $25 - Coffee Coffee Coffee Pack: A hand-written thank you card, a Brewing Good Coffee Company refrigerator magnet, and a 12 oz. bag of Founder's Blend, a medium roast coffee available exclusively to our Indiegogo supporters!
· $50 - Furry Friends Pack: A hand-written thank you card, a Brewing Good Coffee Company refrigerator magnet, a 12 oz. bag of Founder's Blend, and a limited-edition Founder's Furry Friend mug to drink it in available exclusively to our Indiegogo supporters! (Our
good friend, cat momma, and brilliant jewelry designer Dana Young illustrated the mug’s adorable design, which we
hope puts a smile on your adorable face.)
· $50 - Logo Swag Pack (tote OR tee): A hand-written thank you card, a Brewing Good Coffee Company logo refrigerator magnet, and a Brewing Good Coffee Company logo grocery tote bag OR a Brewing Good Coffee Company logo t-shirt (available in unisex and ladies)!
· $100 - Rescuer's Pack: A hand-written thank you card, a Brewing Good Coffee Company refrigerator magnet, a 12 oz. bag of limited-edition Founder's Blend, the limited-edition Founder's Furry Friend mug, and your choice of the "Drink coffee. Save animals." t-shirt OR the Brewing Good logo t-shirt (both are available in unisex and ladies)!
· $100 - Logo Swag Pack (tote AND tee): A hand-written thank you card, a Brewing Good Coffee Company logo refrigerator magnet, a Brewing Good Coffee Company logo grocery tote bag, AND a Brewing Good Coffee Company logo t-shirt!
· $200 - Founder's Pack #1: A hand-written thank you card, a Brewing Good Coffee Company refrigerator magnet, a 12 oz. bag of limited-edition Founder's Blend, the limited-edition Founder's Furry Friend mug, your choice of the "Drink coffee. Save animals." t-shirt OR the Brewing Good logo t-shirt, a 3-month coffee subscription (That's 6 bags of coffee in addition to your bag of Founder’s Blend!), and your name listed as a founder on our website! (Contributors can opt out of this last perk if they so desire.)
· $300 - Founder's Pack #2: A hand-written thank you card, a Brewing Good Coffee Company refrigerator magnet, a 12 oz. bag of limited-edition Founder's Blend, the limited-edition Founder's Furry Friend mug, your choice of the "Drink coffee. Save animals." t-shirt OR the Brewing Good logo t-shirt, a 6-month coffee subscription (That's 12 bags of coffee in addition to your bag of Founder’s Blend!), and your name listed as a founder on our website! (Contributors can opt out of this last perk if they so desire.)
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What’s next?
This Indiegogo campaign will last 30 days – from June 15 to
July 15, which happens to be Karla’s 30th birthday! What a gift it
would be to help us launch a business that will benefit animals!
We will start fulfilling Indiegogo rewards in the second
half of July and this August will be our first official month of operations,
when we will open the virtual doors of the website, start selling our full
range of coffees and accessories, and support our first animal protection
partner.
Fun things you can do now:
·
Support this campaign to launch Brewing Good
Coffee Company and become a founder of the world’s first online craft roaster
dedicated to raising money for all animals!
·
Share this campaign with your friends and family
so they don’t miss out on the Indiegogo-exclusive goodies!
·
Like and follow us on Facebook. There will be
pictures of cute animals and delicious coffee! (We will launch on other social
media platforms soon!)
·
Sign up for our newsletter so you’ll be the
first to know about new products and what organization we are supporting each
month!
·
Come back and see us in August so we can drink
coffee and save animals!
We’d love to hear from you! If you have any questions or
would just like to say hi, please e-mail us at
hello@brewinggoodcoffeecompany.com.
Thank you for brewing good with us!
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