This campaign is closed

Build the New FERAL

A Denver community barn raising. Help us build the local outdoor shop Denver has been waiting for.

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Build the New FERAL

Build the New FERAL

Build the New FERAL

Build the New FERAL

Build the New FERAL

A Denver community barn raising. Help us build the local outdoor shop Denver has been waiting for.

A Denver community barn raising. Help us build the local outdoor shop Denver has been waiting for.

A Denver community barn raising. Help us build the local outdoor shop Denver has been waiting for.

A Denver community barn raising. Help us build the local outdoor shop Denver has been waiting for.

Tennyson Berkeley Business Association
Tennyson Berkeley Business Association
Tennyson Berkeley Business Association
Tennyson Berkeley Business Association
3 Campaigns |
Denver, United States
$100,683 USD by 594 backers
$98,480 USD by 560 backers on Oct 5, 2018
Highlights
Mountain Filled 3 Projects Mountain Filled 3 Projects
Overview
Earlier this year we found out our building would be lost to development, but we have now been presented with an opportunity to build a world-class outdoor shop in a historic space. Same street. Same neighborhood. New FERAL. We're offering BIG perks for your support. Opportunities include 25% off gift cards, a 20% lifetime discount, and several other unique rewards. And you can get more than one perk! Let's build the local outdoor shop Denver deserves. NOTE: On mobile, tap “READ THE STORY”

FERAL is moving to 3936 Tennyson St., the historic Flesher-Hinton building. It's beautiful, it has soul, and it has been an anchor in the neighborhood since the early 1900's. We're creating a world class independent outdoor shop AND preserving a part of the Berkeley neighborhood's history at the same time. 100% of the funds raised from this campaign will go towards build out costs.

As a result of the quick turnaround for this move, and the increased space and overhead, we have a funding gap to make this move happen. As we considered all options, we realized that we've always built FERAL through collaborative engagement with our community. Why would we do this any differently?

We're excited to release the design of the Limited Edition FERAL t-shirt! Only available here, never to be sold in-store. The shirt itself will be our buttery-soft tri-blend shirt that we've always used for our FERAL shirts. You'll want to wear this thing to bed. Hope you love it!

4,400 sq. ft of open air space filled with vintage touches and a design that harkens back to a different era. The building operated as a theater and has been home to several businesses over the past century. Exposed brick walls, an open truss ceiling, a large mezzanine, and just the right amount of space to build a beautiful and thoughtfully-designed shop.

The new store will offer:

  • 5X more retail space than the original FERAL. More brands, more categories, more adventure. No more "sorry, we don't have room for that..."
  • Dedicated rental gear counter. You'll be able to pick up and drop off your rentals quicker than ever in the new shop. 
  • Cottage Industry Lab. We will have a space dedicated to highlighting the industry's up and coming brands. Small batch brands are woefully underrepresented in the chain stores and we want to give you the opportunity to touch and feel homegrown products from the small guys.

  • More events and collaborations. With the increased space we will be hosting more events, classes, and unique partnerships with other Denver-based organizations. More parties!
  • Private community meeting space. The upstairs mezzanine will be available for corporate meetings, birthday parties, and your unique gatherings (*See perk opportunity). Admit it, everyone is tired of traditional conference rooms. 
  • Bringing the neon sign back to life! The Flesher-Hinton neon sign is an iconic feature of the neighborhood. With this move we want to refurbish the sign with our branding and light that baby back up again.
  • Hints and touches of the old FERAL shop. You will find subtle features throughout the space that you will recognize from the original FERAL location.

 

In short, we are a local and independent outdoor gear shop in Denver, CO.

We want to be a hub for adventure junkies of all types in the greatest adventure city in America. Not only because we carry great gear, but because we are building an inclusive and collaborative community that people want to be a part of.

We are quirky. We are irreverent. We are retail renegades. 

Read more about FERAL:

 

We're hoping to raise $95,000 to pay for the build out costs. Sure it's a lot, but we're offering big incentives for your support. 

Can I get more than one perk? Yes! Want a lifetime discount, but also want to pick up a shirt and discounted gift card? You can support more than once!

We want to show that locally-grown independent businesses can prosper in Denver. We want to show that we can push back against the corporatization of retail. We want to show that as the buildings on our street get taller, the little guy is still the bedrock of what makes Tennyson St. great. And we can't do this without your support.

Our community has been amazing since Day 1, and now we want to reward your support by building the best damn independent outdoor gear shop in Colorado. We live here, we eat here, we shop here. We are a truly hyper-local company, and this is your opportunity to support one of your own. We started here, and with your support we can make the Berkeley neighborhood our forever home.

The #1 risk is that our crowdfunding campaign falls short. In the event that happens we will explore traditional  funding options. Our preference is to build this project in partnership with our community, but all options will always be explored to ensure FERAL's long-term success.

We have our contractors lined up and ready to go, our design is 95% complete, and we're ready to start swinging hammers. All we need is your support. 

Not everyone can contribute financially, but EVERYONE can help! Here are a few very simple ways that you can give us a big assist.

  • Share on social media! There is a share button at the top of our campaign page. We can't tell you how much your share helps.
  • Word of mouth. Tell someone about us. Even if you hate us. As it turns out, the person you share with just might like us more than you do.
  • Support local in the Berkeley neighborhood. Every business on Tennyson St. is the manifestation of someone's dream to build something for this community. This neighborhood has a tremendous opportunity to be unique, and each local business is an important part of what makes it a beautifully uncommon place to live, work, and play.
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Choose your Perk

featured

Supporter Combo Pack

$100 USD
Get the package deal! For your $100 contribution you'll get a $100 gift card, a limited edition FERAL shirt, and a die cut FERAL sticker to put on your lunchbox.
Included Items
  • Limited Edition FERAL T-Shirt
  • $100 Gift Card
  • FERAL Sticker
Estimated Shipping
December 2018
115 claimed
Ships to United States of America

Limited Edition FERAL T-Shirt

$25 USD
With your $25 contribution you'll receive a limited edition FERAL T-Shirt. It will be a unique design, available only to contributors. We'll be using the same buttery-soft tri-blend shirt that has made our original FERAL shirt so popular.
Included Items
  • Limited Edition FERAL T-Shirt
Estimated Shipping
December 2018
208 claimed
Ships to United States of America

$100 FERAL Gift Card

$75 USD
For your support of $75 you get a $100 gift card. That's a 25% discount right off of the top, and you can buy more than one! Gift cards can be used at the Denver or Idaho Springs location. In the event that you are supporting from outside Colorado we will reach out prior to delivery to see if you would prefer an online gift card.
Included Items
  • $100 Gift Card
Estimated Shipping
December 2018
53 claimed
Ships to United States of America
sold out

Adopt a Shelf

$250 USD
Estimated Shipping
December 2018
25 out of 25 of claimed
sold out

Adopt a Fixture

$250 USD
Estimated Shipping
December 2018
20 out of 20 of claimed
sold out

Adopt a Tent Display

$400 USD
Estimated Shipping
December 2018
3 out of 3 of claimed
sold out

Adopt a Bench

$400 USD
Estimated Shipping
December 2018
2 out of 2 of claimed
sold out

Adopt the Original FERAL Door

$500 USD
Estimated Shipping
December 2018
1 out of 1 of claimed
sold out

Adopt the Register Counter

$500 USD
Estimated Shipping
December 2018
1 out of 1 of claimed
sold out

Adopt the Rental Counter

$500 USD
Estimated Shipping
December 2018
1 out of 1 of claimed
sold out

Adopt the Map Table

$500 USD
Estimated Shipping
December 2018
1 out of 1 of claimed
sold out

Founder Super Pack

$1,000 USD
Estimated Shipping
December 2018
10 out of 10 of claimed
Ships to United States of America
sold out

Founder Super Pack

$1,000 USD
Estimated Shipping
December 2018
10 out of 10 of claimed
sold out

Founder Super Pack

$1,000 USD
Estimated Shipping
December 2018
10 out of 10 of claimed

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