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Get a free Drop-A-Brick through Shock Top

Shock Top funds $100,000 to supply ten thousand free Drop-A-Brick water savers.

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Get a free Drop-A-Brick through Shock Top

Get a free Drop-A-Brick through Shock Top

Get a free Drop-A-Brick through Shock Top

Get a free Drop-A-Brick through Shock Top

Get a free Drop-A-Brick through Shock Top

Shock Top funds $100,000 to supply ten thousand free Drop-A-Brick water savers.

Shock Top funds $100,000 to supply ten thousand free Drop-A-Brick water savers.

Shock Top funds $100,000 to supply ten thousand free Drop-A-Brick water savers.

Shock Top funds $100,000 to supply ten thousand free Drop-A-Brick water savers.

Project: Drop-A-Brick
Project: Drop-A-Brick
Project: Drop-A-Brick
Project: Drop-A-Brick
1 Campaign |
San Francisco, United States
$145,707 USD by 1,554 backers
$40,259 USD by 675 backers on Dec 1, 2014

GET YOUR FREE DROP-A-BRICK NOW!


SHOCK TOP BREWERY DONATES $100,000 to PROJECT: DROP-A-BRICK!!!!

Holy crap! Just when we thought we couldn't Drop-A-Brick in any more toilets, Shock Top and IndieGoGo dropped in to save the day! Now we're back in business. 


Waste-loving toilets, prepare to meet Drop-A-Brick 2.0.

The smartest toilet brick just got smarter. Thanks to a cash infusion of $100,000 from Shock Top Brewery and their Shock The Drought Campaign, we are able to scale production and offer thousands of FREE (er, you gotta pay for shipping) Drop-A-Bricks to aquaphiles, activists, environmentalists, and potty-joke lovers everywhere.


It's easy. Feels great. And helps the environment.

It's a win-win-win. Shock Top's initiative will literally save hundreds of thousands of gallons of water this year alone - and millions in the years to come.  Added bonus: another year of endless potty innuendo. 

We are so honored to have been chosen by such a great brewery and simply amazed by their social and environmental activism. Thank you Shock Top! Clearly, they are a brand that loves their home state of California and are serious about fighting the drought. Together, we will not be deturd!


SO, WHAT IS DROP-A-BRICK?

Drop-A-Brick is the non profit, eco-friendly innovation of the old (hippy) trick of placing a brick in a toilet's tank to save water. However unlike a real brick, Drop-A-Brick won't ruin your toilet. In fact, it actually improves flushing performance, all while saving about 50 gallons a week. If enough people use it, we can save millions of gallons every day. Learn more on our website.

Product Overview:

  • Saves about half a gallon every time you flush
  • Saves money on your water bills
  • Won't ruin your toilet like a regular brick
  • Squeeze it into toilet tanks, big or small
  • Actually improves flushing performance in most toilets
  • Unlike an old fashioned clay brick, it's soft and supple. Like a brick should be.


A NOT-PROFIT INITIATIVE

Created to fight the devastating California drought, Project Drop-A-Brick is a not-for-profit, grassroots, get 'er done initiative by a bunch of regular folks hoping to save as much water as possible in homes across America. You can choose to get one for yourself or to donate one directly to Rising Sun Energy Center, who will distribute and install Drop-A-Brick's to residents in need, saving families 50 gallons a week. Oh yeah, you'll save money on your water bills too. Every drop counts!

“We believe that by partnering with Project: Drop-A-Brick, Rising Sun will be able to further its mission to empower individuals to achieve environmental and economic sustainability for themselves and their communities.”

- Jodi Pincus, Executive Director of Rising Sun Energy Center





THE PRESS IS WILD ABOUT POTTY JOKES...



Crowdfund Insider: "One of the cleverest crowd funding campaigns of all time" 

Fast Company: "...a brick can make a huge difference, saving about a half a gallon of water for every flush."

Digg.com:"The perfect intersection between useful, brilliant and utterly childish." 

Greener Ideal: "...if implemented on every toilet in California, could save 200 million gallons of water per day."

"I can't wait to drop a brick in my toilet. Feels like I've been holding back for years."                     

 - C. Wilson, Drop-A-Brick Buyer



WHAT THE JUDGES ARE SAYING...

  • The One Show - Best product of 2014, Finalist
  • Advertising Age - Small Agency Pro Bono Campaign of the Year, Gold



California is facing a record drought. Many towns have no running water. Drop-A-Brick can help these families conserve 50 gallons of water per week.


The 2012-2014 North American drought is on track to become the costliest natural disaster in U.S. history. 


"Americans use more water each day by flushing than they do by showering or any other activity." 

- Environmental Protection Agency

The vast majority of toilets in the U.S. are highly inefficient, needlessly wasting billions of gallons and millions of dollars, every day.



Fill it with a little bit of water. The hydro-gel inside will expand to 200 times it's original size, giving Drop-A-Brick the weight it needs to sink.

Wedge Drop-A-Brick vertically into your toilet's tank (or whichever way it fits best) and then replace the lid. Drop-A-Brick will displace about half a gallon, thereby tricking your toilet into using less water.



HELP FAMILIES IN NEED OF WATER SAVE 50 GALLONS A WEEK.

One Drop-A-Brick can save a household 2 gallons a day per person. For a family of four, that's 50 extra gallons a week that can be used for bathing, doing laundry and flushing the toilet




A NOTE ON TOILETS
If you're considering replacing your current toilet with a new, high efficiency toilet, please do so. The latest toilet models save the most water while still providing an awesome flush. Be sure to get in touch with your local water municipality and ask them about rebate programs.

Project: Drop-A-Brick is a not-for-profit, grassroots initiative created by individuals and small businesses in San Francisco’s advertising, design and manufacturing industries. Our goal is to heighten public awareness about the need to conserve water, especially during California’s drought emergency.

Basically, we're just a bunch of ad guys and manufacturing geeks who wanted to save water and make a poop joke. This endeavor allowed us to do both.

To find out more about the campaign, visit projectdropabrick.org.



  • People who own toilets with 1.6 gallon volume tanks or more
  • Drought Shamers – a more delicate way to send the message. 
  • Hotels and B&B’s - save water and save money!
  • Property Managers - save lots of water (and lots of money)!
  • Business owners/office managers
  • Plumbers
  • Generous Sponsors
  • Water municipalities can help by donating them to their communities. 
  • Potty joke afficianados




Looking for more information? Check the project FAQ
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Choose your Perk

Shock Top's Give 1 Get 1

$10 USD
Double your pleasure! Purchase Drop-A-Brick 2.0 for yourself and we'll donate one to areas hardest hit by the California drought. You heard right: not only can you Drop-A-Brick in your own toilet, you can do it in someone else's at the same time. And that's priceless!
Estimated Shipping
December 2015
65 out of 100 of claimed
Ships to United States of America
sold out

Shock Top Drop-A-Brick

$5 USD
Estimated Shipping
December 2015
200 out of 200 of claimed
Ships to United States of America
sold out

Shock Top Drop-A-Brick

$5 USD
Estimated Shipping
December 2015
Only -3 left
Ships to United States of America
sold out

Shock Top Funded Drop-A-Brick

$5 USD
Estimated Shipping
December 2015
200 out of 200 of claimed
Ships to United States of America
sold out

Shock Top Drop-A-Brick

$5 USD
Estimated Shipping
December 2015
Only -2 left
Ships to United States of America
sold out

Shock Top's Give 1 Get 1

$10 USD
Estimated Shipping
January 2016
Only -2 left
Ships to United States of America

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