Short Summary

Greenease is a mobile app on the iOS platform that connects consumers to restaurants, cafes and grocers that buy from local and regional farms, and/or offer sustainable food options! Founded by Vanessa Ferragut, a sustainable event and meeting professional in Washington, DC, she launched Greenease with the goal of educating consumers about where their food comes from when they dine out!

We launched the mobile app on iOS in July 2014 and have received numerous requests for the Android. This is why we're embarking on our next Indiegogo campaign with the Philips Innovation Fellows Competition. Help us get at least 100 contributors!

What We Need & What You Get

We need your help on the Android. And frankly, using the Lean Startup Methodology we're trying to validate the assumption that people would pay for this mobile app! 

• We need approximately $5,000 for the Android, but would like to raise 20% of that on Indiegogo to kick us off!
• Anyone who contributes the $1.99 will be invited to our product launch in Washington, DC in 2015 (after we have the Android and iOS!)
• If we don't reach our goal, we will still use the funds to put towards the mobile app development!

The Impact

When we shop at a farmer's market, or subscribe to a community supported agriculture (CSA) share, we know where our food comes from. When we dine out, we have no idea where our food comes from.

Here are some reasons why you should be excited about this app:

• For every $1 spent at a corporate chain, or big box retailer, $.10 goes back into the local economy. But when we spend that dollar at local businesses, they're supporting other local businesses and $.45 goes back into the local community!
• Today farmers are less than 1% of the US population. Let's celebrate and support the men and women who grow our food!
• There are a lot of great restaurants out there buying local. Why not vote with your dollars and opt for local, sustainable, nutritious food when dining out!

Risks & Challenges

The risks associated with Greenease is that the concept can be easily replicated. Any competitor out there can Google "Farm-to-Table" and create a database. Greenease sets itself apart from future competition by taking farm-to-table a step further. We include the farm and purveyor names that restaurants buy from so consumers can see where their food comes from. In addition Greenease adds social media features such as uploading foodie photos, checking in, etc into the mobile app.

Other Ways You Can Help