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The New Way of Giving protects you, our contributor, with its efficiency and transparency. If you are like many generous and socially conscious people these days, you've experienced an increasing skepticism in how much of the money you donate to charity ends up actually funding causes. With our New Way of Giving, you can be assured that your money is completely dedicated to buying the food you wish to donate.
Here is a visualization of our model:
Although we are a for-profit social enterprise, we are far from profit-driven. It is what we do with our profits that makes us unique. Whenever we sell a bag of food, the majority of the profit goes to a variety of the other causes we support and manage.
AND since our model is so flexible and no good cause is off limits, we want to do something that really matters to YOU. That's why, we want you to let us know your favorite cause or initiative in the public comments. We'll pick one and announce how we'll use our model to make a real impact in that area at the end of our campaign.
Here is a visualization of our model:
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Although we are a
for-profit social enterprise, we are far from profit-driven. It is
what we do with our profits that makes us unique. Whenever we sell a bag of
food, the majority of the profit goes to a variety of the other causes we
support and manage.
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AND since our model is so flexible and no good cause is off limits, we want to do something that really matters to YOU. That's why, we want you to let us know your favorite cause or initiative in the public comments. We'll pick one and announce how we'll use our model to make a real impact in that area at the end of our campaign.
Optimeal: a
unique solution to end the pain and misery of hunger
Optimeal contains many
essential vitamins and minerals as well as high levels of fibre
and protein. Optimeal was formulated by our naturopaths and doctors to
help the hungry THRIVE, not just to help them scrape by.
What Ingredients are in Optimeal?
Here is an example of the ingredients in our trail-mix Optimeal bars:
Whole grain rolled oats, grains (barley, wheat), sesame seeds, quinoa, raisins, sunflower seed, honey, dried blueberries (blueberries, sugar, sunflower oil), brown flax seed, whey protein isolate, high oleic sunflower oil, coconut, maple syrup, almonds.
We are very excited to get YOUR feedback to make Optimeal the best it can be!
Why Does RTG Need my Support?
Why Does RTG Need my
Support?
RTG, needs your
generous donations to jump-start the mass production of Optimeal for the
developed world. Ramping up for distribution to accommodate so much of the
world is a costly endeavour.
Here are some of the
specific things your donations will go towards (other than feeding kids of
course!):
1) Validating the
formulations with nutritional professionals to continually make Optimeal even
better.
2) Marketing and
communication programs to introduce to jaded individuals and organizations a
New Way of Giving that is transparent, accountable and effective.
3) Hiring the staff
needed to carry out the multiple philanthropic programs we have in development.
If we end up EXCEEDING our goal there is a ton more we can do! We will
keep you posted along the way with stretch goals to reach together. Let's make
a real difference in the world together!
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Do you Seriously Expect to END hunger in the Developed World?
With Your Help, Can We
Seriously Expect to END Hunger in the Developed World?
Call us crazy, but we
believe the answer is yes! In fact, our 5-year plan is nothing short of ending
hunger in the developed world while simultaneously putting a massive dent
in hunger elsewhere through our other programs. With the deals we are already
beginning to implement, we anticipate we will be feeding a staggering
1 million kids a month in the developed world by the end of next
year. That’s certainly a good start!
And, if the history of
our company tells us anything, we’ll have to modify those projections again and
again. After all, our original goal was to feed a humble 50,000 kids a month
over 5 years. Now, we truly think the sky is the limit. So let's go for it
together.
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The Story of RTG’s Conception
Stephen Clarke has
lived an interesting life. He played professional hockey for 5 years,
but was forced to move on after blowing out his knee. He also experienced
massive success (and his fair share of failures!) in business with a
world-renowned talent in the advertising industry.
One day, Stephen
decided he had made his living. Now, he thought, it was time for him to make
a difference. But, with a world full of problems, it's hard to know where
to start! So, he took the easy way out and asked his mother what to
do.
She explained that she
simply couldn't understand why homelessness remained a problem in the developed
world. She suggested he focus on ending homelessness. A tall order, but
everyone knows you can’t say no to the requests of your mother!
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Stephen decided that building a massive homeless shelter would be a good way to appease her. But, the price tag on a 20+ story homeless shelter is NOT a small one. So, it was time for Stephen to start another business. However, this one couldn't be only profit driven, but also had to be a vehicle to do good.
Another, cause Stephen cared about deeply was feeding starving children. So, with his wife Svetlana, he developed an innovative business model that would generate financing from feeding 50,000 starving children a month to build a homeless shelter and sustain it.
However, it didn't take long before Stephen’s creative business strategy roots kicked in and for the business to start scaling much faster than anticipated. Suddenly through innovative corporate team-building programs, deals with a few massive organizations, and the addition of valuable partners, RTG’s original projections suddenly had to be updated. The 5-year plan to feed 50,000 kids a month became a plan to feed 1.2 million kids a month in just 2 years. And, the new 5-year plan is to eliminate hunger all together.
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Join RTG in this exciting journey that just keeps expanding in its ambition. With your help our mission to end world hunger may be achieved sooner than we ever thought possible!
Have an idea of how you'd like us to change the world?
FAQ
I don't live in North-America, why should I donate?
First of all, you can definitely get some Optimeal for yourself and help us perfect the taste and formula regardless of where you are. Furthermore, we can certainly ship Optimeal to a charity in your country that accepts food donations. Keep in mind though, we don't have formal partnerships everywhere yet so we can't guarantee we'll be able to personally vet all the charities we send the food to.
What Ingredients are in Optimeal?
Here is an example of the ingredients in our trail-mix Optimeal bars:
Whole grain rolled oats, grains (barley, wheat), sesame seeds, quinoa, raisins, sunflower seed, honey, dried blueberries (blueberries, sugar, sunflower oil), brown flax seed, whey protein isolate, high oleic sunflower oil, coconut, maple syrup, almonds.
We hope to continue to to perfect our formulation to make it even healthier and more effective. Order some for yourself and give us a hand!
Is your price to feed a kid good value?
We consider our price to feed a kid FANTASTIC value. The industry standard for charities that do the same sort of thing we do is up at around 35 USD per month. Not only are we less expensive, we also have a more efficient and transparent model.
How do you decide what causes to focus on next with your profits?
We deal with organizations and companies around the world. Often, the causes we focus on are the result of where the biggest of these deals are happening. With thousands and thousands of kids being fed at a time, we can dedicated substantial profits do something meaningful for that region and culture. We try to leave something life-changing wherever we go!
How do you feed so many kids?
We are able to feed such huge amounts of kids because our business model often takes a top-down approach. We approach the decisions makers of companies and organizations and construct win-win partnerships that have us feeding thousands of kids at a time. It's this approach that has us on a pace to feed so many kids within the next 5 years.
Other questions? Please email: crowdfunding@rtgmarketinggroup.com and we'll be glad to help out!
