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In 2012, we launched TheIndieChicks.com, an online magazine to help women strengthen and empower themselves, no matter who they are and no matter what life has thrown their way. Underneath the thousands of hats we wear - like mother, sister, friend, or lover - we are, above all else, individuals. The emphasis on strengthening that core and overall sense of self is what we believe is lacking in media today.
Our message of self-empowerment and self-acceptance belongs on the same shelf as magazines that tell you that you're not good enough.
We need your help staying on that shelf.
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(We hit the streets of NYC to make some noise for the campaign. This is what mainstream media is telling you, and not to promote self-improvement as a positive thing, but instead saying you're broken and that you need to be fixed)
(In NY Daily News)
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Because our Summer issue was our first to be sold in stores, and we don't get paid for 120 days after each issue hits shelves, we don't have enough for the Fall issue.
We are looking to raise the $20,000 we need to print and ship the Fall issue of Indie Chick magazine. With your help, we'll be able to fulfill orders and get the magazine (and the voices in it) the exposure it deserves.
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We write for you, which is why we felt the need to personalize the perks to show you how big of a role you've played in our mission.
This is What You Get:
$10 - Social Media shoutout + get your name published and linked to social media handle of choice on our Funder's page.
$25 - Early bird digital download of the Fall Issue + Everything above.
Here's where the fun starts:
$50 - (Everything above) + Bundle Pack (Signed copy of the Fall issue, and our limited edition New Year 2014 and Summer 2014 print copies) + Inspirational poster.
$100 - (Everything above) + Your face printed on a t-shirt that your indie chick of choice will wear and promote across all our social media platforms, including our personal accounts.
$250 - (Everything above) + Merch package of a mug and a tank top of choice (ribbed tank or crop top)
$350 International option - (Everything above)
$500 - (Everything above) + Personalized copy of the Fall Issue with you as our cover girl (or guy)! And yes, this will be a real issue! Plus, a 3 hour consultation with Indie Chick of choice (You pick your topic! Business, dating & relationship advice, blog or branding consultation, social media strategy, life advice... etc. Or we can even just geek out over our favorite show!)
$1000 - (Everything above) + a blown up poster of your cover and a 2 exclusive invites to our Anniversary Launch Party in January, held in New York City.
$5,000 - (Everything above) + flights for 2 to our Anniversary Launch Party in January, held in New York City as guests of honor. Sit with us, hang with us, and let us introduce you to our incredible community.
$10,000 - (Everything above) + Be our VIP guests of honor. In addition to the flights, stay in a beautiful hotel, party with us all night, and ride in our limo! You'll get special treatment and a little thank you surprise at the party!
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So much of what this brand has evolved into is a response to what our readers have asked for and told us they need. When we launched the first issue of the print magazine in January, the response was incredible. Messages came flooding in about the need for something like this and how our content was able to change their lives.
Because we're tired of reading 265 new ways to please our men.
We don't need to be sold 60 pages of make-up and clothes - we need confidence, inner peace, and that hunger to become the best versions of ourselves because we deserve it, not because a magazine is telling us we need to change.
We are 3 women who live in different cities and meet virtually to write, edit, design, publish, and produce everything on our own.
Help us spread the word and get the exposure this message deserves by keeping this magazine on the shelves. Help us force this shift.
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The print industry is filled with claims that it's nearing its final hour, so we're fighting against this idea that everything will soon go digital and that print will soon be obsolete. Our readers tell us otherwise.
Our main challenge has been, and continues to be, the fact we're all still trying to make ends meet while maintaining our start-up. We find ourselves working late into the night, and sometimes even sacrificing our health and well being to keep things afloat.
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Please, help share this video across all your social media platforms. What we need is word of mouth and we need to get this campaign in the hands of people that can help us bring this dream to life.
And if you'd like to add a badge to your website, please take this and link it to the campaign.
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Thank you, on behalf of the entire Indie Chick community.