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Kids 4 the Planet

A big dream from a small company: Let’s save 130 million trees by teaching school kids to stop using paper towels and switch to PeopleTowels instead.

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Kids 4 the Planet

Kids 4 the Planet

Kids 4 the Planet

Kids 4 the Planet

Kids 4 the Planet

A big dream from a small company: Let’s save 130 million trees by teaching school kids to stop using paper towels and switch to PeopleTowels instead.

A big dream from a small company: Let’s save 130 million trees by teaching school kids to stop using paper towels and switch to PeopleTowels instead.

A big dream from a small company: Let’s save 130 million trees by teaching school kids to stop using paper towels and switch to PeopleTowels instead.

A big dream from a small company: Let’s save 130 million trees by teaching school kids to stop using paper towels and switch to PeopleTowels instead.

Linda Lannon
Linda Lannon
Linda Lannon
Linda Lannon
1 Campaign |
Monterey, United States
$2,630 USD 57 backers
2% of $100,000 Flexible Goal Flexible Goal

PeopleTowels is going back to school with a new eco-habit campaign that will save 130 million trees and help stop filling landfills with used paper towels.

We are raising money to give thousands of free PeopleTowels -- along with environmental and cultural themed lesson plans -- to kids in schools and clubs around the country.  With Kids 4 the Planet, PeopleTowels is introducing kids to the decades-old Japanese custom of using personal hand towels rather than paper towels.  The campaign is asking kids to enter a design competition for a new line of PeopleTowels that will be given away to kids in schools, clubs or organizations nominated in the campaign. 

Just like the canvas shopping bags and metal water bottles everyone now carries, PeopleTowels are designed for portability. The custom-made fabric is absorbent, yet it dries quickly for on-the-go use. The winning art is expected to be a fun, whimsical design that will be printed with eco-friendly dyes, to encourage the B.Y.O.Towel™ habit.  Convenient hangtags even allow kids to clip or loop PeopleTowels to a backpack or tuck into lunch bags or bento boxes.

The Kids 4 the Planet program has two parts:

1. We want kids to design our PeopleTowels!

In the fall of 2012, we will launch a Kids 4 the Planet National Art Project for kids ages 8-18.  We want children to submit their vision of what trees mean to them, their neighborhood, their future, and the planet.  Several of the children’s designs will be chosen to print on PeopleTowels as part of our free school distribution.

2. We're giving away thousands of Free PeopleTowels!

From January 2013 to Earth Day in April 2013, PeopleTowels will distribute free PeopleTowels to children around the country.  Each distribution will include teacher lesson plans about trees and their importance to the environment, as well as a closer look at another country’s culture and customs.

We are a small start-up trying to change the world, one child, one paper towel at a time. 

The more you pledge, the more kids we reach!

 We’re raising $100,000 for this initial national roll-out

That way, over 15,000 children will receive Free PeopleTowels plus a lesson plan on the environment and a look at different cultures’ green habits.

Here's how we're spending the funding:  

1. Manufacture and print special edition Kids 4 the Planet PeopleTowels

2.  To advertise, promote and administer the Kids 4 the Planet art program to schools nationwide and get as many kids involved as possible in sending their designs

3.  Create and distribute instructor lesson plans for different age groups

4.  Ship PeopleTowels to selected schools, clubs and children’s organizations.

5.  Donate a portion of the rewards to plant trees through the nonprofit Trees for the Future

PLEASE Help Us Promote our Project and Spread the Word!

  • Email your friends, family, colleagues, and neighbors and include the link to our Indiegogo page.  The more people who see our Indiegogo page, the more likely we are to meet our goal and save 130 million trees!
  • Help our little Tree Mascot go viral – Share her videos on YouTube.
  • Post our Indiegogo page link on your Facebook, or LinkedIn pages and encourage people to make a donation.
  • Tweet about our Indiegogo project, include our link, and encourage people to make a donation.
  • Email or call your local newspaper or radio station and encourage them to report on the Kids 4 the Planet national art contest
  • Write a post about our project on your blog, include our link, and encourage people to make a donation.

                       Thank You Everyone…

Change is at hand for our kids, our trees AND the landfills! 

 

Looking for more information? Check the project FAQ
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Choose your Perk

Seedling

$5 USD
We’ll email you our wildly popular guerrilla marketing stickers: Paper Towels = Trees and, of course, our thanks!
Estimated Shipping
September 2012
5 claimed

SAPLING LEVEL

$10 USD
We’ll plant 10 trees with Trees for the Future in your name. Plus we'll email you a 10% discount code for PeopleTowels purchased on our website and, of course, our thanks!
Estimated Shipping
September 2012
4 out of 500 of claimed

CHERRY TREE LEVEL

$25 USD
Start saving trees today! We'll send you a set of 3 unique PeopleTowels featuring our best-selling designs. Plus, a 15% discount code for PeopleTowels purchased on our website and, of course, our thanks.
Estimated Shipping
September 2012
18 claimed

MAPLE TREE LEVEL

$50 USD
A set of 5 limited edition PeopleTowels with one winning design from the Kids 4 the Planet art project. Plus, a 25% discount code for PeopleTowels purchased on our website and our thanks.
Estimated Shipping
December 2012
10 out of 100 of claimed

OAK TREE LEVEL

$100 USD
A set of 10 limited edition PeopleTowels with two unique Kids 4 the Planet art. Plus we'll plant 10 trees with Trees with Future and, of course, our special thanks.
Estimated Shipping
December 2012
9 out of 100 of claimed

ELM TREE LEVEL

$250 USD
A limited edition, 100% organic cotton t-shirt. Choose from either an adorable Kids 4 the Planet T for a child or a PeopleTowels T for you and our thanks.
Estimated Shipping
October 2012
1 out of 100 of claimed

BIRCH TREE LEVEL

$500 USD
A complete set of all limited-edition PeopleTowels with winning Kids 4 the Planet art. 3 unique designs for a total of 12 PeopleTowels. Plus we'll plant 20 trees with Trees for the Future and our special thanks.
Estimated Shipping
December 2012
0 out of 100 of claimed

SPRUCE TREE LEVEL

$1,000 USD
Early Bird Special- Design Your Own PeopleTowels! We’ll print one of your very own designs on 20 PeopleTowels. Plus we'll plant 25 trees with Trees for the Future and our special thanks.
Estimated Shipping
October 2012
0 out of 50 of claimed

REDWOOD LEVEL

$5,000 USD
Be the Change! Your U.S. based school, club or organization that serves kids (ages 8-18) will be the recipient of a Kids 4 the Planet PeopleTowels’ distribution. Plus, we’ll plant 500 trees with Trees for the Future in your name or the name of your school, club or group. And, of course, our eternal gratitude.
Estimated Shipping
January 2013
0 out of 10 of claimed

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