Short Summary

Hey there! We are Lena Gosik-Wolfe and Melissa Paterson, two creative service providers who came together over a passion for three things that are really important to us. Building strong foundations in business, bringing people together with the experts they need to grow and maintain a solid business, and all things animals (dogs, cats, and guinea pigs are our particular specialty).

This campaign has been created to culminate our months of work creating a space online for entrepreneurs to build their business through community, commitment, and guidance. This space is a membership platform called Lumynary. It’s a place to connect with industry-leading experts whose skills and knowledge are the cornerstone to building a successful foundation for any business. Our members will have access to these experts to ask questions, create relationships and learn from them to grow their business and to get the support they need as they need it, affordably, rather than spending hours trying to Google their way through answers and potentially wasting money on the things they don’t need to focus on (right away).

When you contribute to our campaign you will be helping us reach, support, and deliver Lumynary to entrepreneurs around the world so that they can deliver their dreams and the passion behind their business to the world.

What We Need & What You Get

We are looking for $8000 in funding which we will use to help boost our efforts in reaching a wider variety of entrepreneurs. Through targeted Facebook ads, Instagram ads, and Google Adwords we hope to connect with entrepreneurs ready to get out of the Google trap and get on the court with their business through action-oriented guidance. 

We’ve always worked with Makers and Artisans, who we love to pieces, but we also want to reach creative service owners, new startups, mom & pop shops, or anyone who has a dream to run a business and who doesn’t know where to begin or is looking to discover that next step. This could be anything from hiring a team, expanding and scaling, manufacturing, wholesale and distribution or retirement. We believe that what’s next is just as important as building strong foundations.

Our perks for contributing are designed to have you EXPERIENCE Lumynary in your life. Here’s some of what we have lined up:

1-Hour Critique - For every $75 donated you’ll receive a 1-hour critique of either your brand (Lena) or website (Melissa). With a combined 15 years of experience in the branding and web design and development fields, we love helping you understand and see the blind spots in your business. A critique can show you exactly where things are working, aren’t working and what steps you can take to improve your brand or website. Critiques are regularly priced at $150.

1-Hour Video Critique for Brand + Website - For every $100 donated you’ll receive a 1-hour video critique from both Lena and Melissa. What’s better than making sure your brand is representing your business properly and ensuring that your website carries that voice forward as you sell your services? Nothing, we say!

Discounted Year of Program Membership - For every $750 donation, you will lock in your discounted membership rate for one year. Regularly $997 (for introductory members only).

ONE Lifetime Membership - For $2500 you will get lifetime access to Lumynary and never have to pay a monthly fee for all of the perks. As we mentioned, Lumynary members get access to experts but also guest experts and their award-winning services and programs at a discounted member-only rate. Plus access to our Pathfinder quiz, which as you evolve and grow, continues to grow with you. Our library of member-only content is curated by our amazing support staff who are available to you whenever you have a question or need support. 

Our goal is $8000 but even if we don’t reach our goal the funds will continue to drive forward our outreach as much as possible.

The Impact

Lumynary is unlike any other membership service. Our experts are a part of our team and we fully believe in creating partnerships and promoting teamwork in every area of business. Without this, Lumynary would not have been born. 

Lumynary provides access and breaks down the barriers between entrepreneur and expert. Who knew a lawyer could also be your partner in seeing your business grow? Or an SEO guru could help you understand how to get your website found in one simple interaction? 

From our own personal years of experience, we have seen clients who implement community, commitment and take the guidance of experts to explode their businesses and their impact on the world. We have many clients who donate proceeds from their businesses to support causes close to their hearts, including ourselves. 

Lumynary has the potential to increase these global initiatives by supporting heart-centric entrepreneurs, who understand that their WHY in business is more than just cash-flow. Without cash-flow though and a solid foundation, most will not survive and Lumynary is designed so that anyone with a dream of entrepreneurship can learn the skills to develop themselves, take the necessary actions and succeed.

Risks & Challenges

Our major risks & challenges include member retention, expert turnover, and technical obstacles.

We believe we are qualified to overcome these hurdles. Lumynary is designed to be up-to-date to face any new questions, different generations of entrepreneurs and technological advancements. Our experts are also highly vetted and committed to maintaining a degree of integrity around their expertise. This means, they will continue to grow and evolve with their specialties, and as they do Lumynary will grow with them. So, members will always have a reason to stay involved in Lumynary and grow with us.

Expert turnover is always a risk in any business or team. We understand that our experts may decide to leave or pursue other ventures and believe that as we grow, our reputation will grow for creating a unique experience for our experts as they are compensated for their time and efforts (unlike most other memberships in the entrepreneurial space). Our aim is to always have 10 key experts and have put in place ways to ensure we have enough notice and time to replace an expert, should they decide to leave the membership.

Technical obstacles are faced by all modern businesses. We have many tech-savvy members on our team and are constantly looking at ways to use tech to our advantage vs. seeing it as an obstacle. We also believe through open communication with our members that we can resolve any problems and have created a solid system for support using tech and non-tech methods.

Other Ways You Can Help

If you’d like to help us reach more people and spread the word, we’d love a shout out! Everyone knows an entrepreneur in their circle and if we can make a difference for just one person, our mission of seeing dreams come to life can be fulfilled.

If you can give us a shoutout, find us on Facebook and Pinterest!

Don’t forget to share our campaign as well! Every dollar really makes a difference. We appreciate you so much and thank you for stopping by our IndieGoGo page.