Sustainable Ketchup Brand Starts $57M IndieGoGo Campaign to bring a sauce stadium back to PA. Move over Heinz. The first-ever sustainable sauce brand, AWSM Sauce, is mixing things up with a play to bring a saucey stadium name back to the Commonwealth.
Help Make Philly the Ketchup Capital of the World!
PHILADELPHIA, PA, JULY 26, 2022 –– If you didn’t know about the ketchup rivalry in Pennsylvania, you do now. In upheaval around Heinz Field’s recent name change, the Philly-based sustainable ketchup brand, AWSM Sauce, is launching a $57 million IndieGoGo campaign to reform Pittsburgh’s ketchup game and create “AWSM Stadium'' in the great state of Pennsylvania.
“We heard that Steelers fans are upset with the name change, so we thought, why not have a Philly Sauce brand step in and help keep Pennsylvania the sauce capital of the world?” AWSM Sauce co-founder Carl Starkey says with a grin on his face. “We are changing the sauce game by offering the first sustainability focused option in the category. AWSM Sauce has already served sports fans at Target Field in Minneapolis and our goal is to reduce waste in stadiums nationwide. So why not start at home!”
The sports-loving dads launched AWSM Sauce this past May to address the 100M pounds of plastic and 120M gallons of water that Heinz alone uses to produce more than 1 billion single-use plastic ketchup bottles EACH YEAR.
What Our Contributors Receive
- $5 Donations: For every $5 donation, contributors will receive a sample of AWSM Sauce’s sustainable ketchup to try at home.
- $30 Donations: For every $30 donation, contributors will receive an AWSM Sauce Starter Kit which includes 2 AWSM Sauce Reusable Jars and 2 AWSM Sauce Flavors.
- $50 Donations: For every $50 donation, contributors will receive an AWSM Sauce World Saver which includes 3 AWSM Sauce Reusable Jars and 3 AWSM Sauce Flavors.
- $10,000+ Donations: For those of you so committed to keeping the Ketchup Capital in PA, we will supply you with a lifetimes worth of ketchup!
What Happens If We Don't Reach Our Goal?
If AWSM Sauce doesn’t meet its far-reaching goal of $57 million, all net proceeds will go toward naming the next stadium at any level and keep Pennsylvania the Ketchup Capital of America. (Suggestions encouraged, DM @awsmsauce.co)
About AWSM Sauce Co.
AWSM Sauce is the only way to get great-tasting condiments and reduce single-use packaging from the kitchen. All you need to do is add water and shake in a reusable container. It’s that easy. Enjoy sauces made fresh when you need them and eliminate aging condiment clutter from your fridge in an environmentally friendly and AWSM new way! We are on a mission to build a sustainability company that reimagines the sauce and condiment industry. Join us on our journey to help our consumers #SauceResponsibly.