After finally having my website up and running (The Angry Baker Co Website) I need to get the message out and then need to be able to produce and deliver the product.
It is important to realize this campaign is in the "Community" section as opposed to the more obvious "Food" section. To be sure, the baked goods offered are second to none in quality however, The Angry Baker Co. is so much more than a gourmet baking company that it would be too limiting...almost unfair...to have labeled it just another "Food" enterprise seeking funding.
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The main thrust behind The Angry Baker Co. is creating awareness in our often very busy lives, that there are people you know...often well...who are going through very difficult and challenging times in their own lives. These challenges are often the source of tremendous stress, anxiety, and outright pain. While it might seem counterintuitive to send a "gift" usually associated with positive and/or happy moments, how amazing would it be to send a gift tin of cookies to someone going through some tough times simply letting that person know he or she is not alone?! How awesome would it be to send a note of inspiration with that gift in an attempt to lift those spirits if not but for a few precious moments?! How unique would it be to nominate someone you know who performed an extra kind deed for another person where this nominated individual receives a gift tin from The Angry Baker Co. publicly acknowledging that this world would be a better place with more people just like him or her?! Well, The Angry Baker Co. can make all this happen (please peruse the website) and more!! The ultimate goal is for these gourmet baked products to serve as a springboard to REALLY helping people through difficult situations in their lives so that sending a gift tin is just the first step in helping someone through these times. The Angry Baker Co. seeks to raise the consciousness of people all over this great country -- and beyond -- that simple acts of kindness can have a powerful ripple effect in easing someone's pain. As we like to say around the bakery: We are putting smiles on grumpy faces one bite at a time.
The money being raised will be used for production, advertising, promotion, and packaging to inspire people from coast to coast to use The Angry Baker Co. as a starting point to lend meaningful support to someone going through a challenging life experience of any kind. Reaching the masses is no easy task and requires funding to bring this cause to the forefront. A brick and mortar location has already been designed (see pictures above) and we hope to have The Angry Baker Co. cafes open all over the country where people can come in to relax and "take a load off" themselves and remind them to "take a load off" for others.