REFILLABLE DEODORANT
It will help you reduce single use plastic in your life which has to be a good thing. Ultimately reducing the plastic we manufacture globally is the best way to reduce the amount that ends up in the environment causing untold damage. Even if you have been recycling your old deodorant packs (well done you) it is still putting pressure on recycling systems, many still end up in landfill or worst our oceans. Our refillable deodorant is the solution. Buy just one outer case and when you run out simply buy the natural deodorant refill, pop it in, twist down and reduce your plastic usage by over 98%.
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NATURAL DEODORANT
The most important measure of all our products is that they work. This one uses a state of the art plant powered fermentation technique that will neutralise body odour using fermented enzymes that catalyse odours into their heavier molecular weight and non-odorous form. Our natural stick deodorant is also aluminium, paraben and petroleum free, vegan and avoids any ingredients that you shouldn’t put into your armpit making the best option for a healthier you. Breast Cancer Care actively suggests avoiding aluminium anti perspirants and there are concerns about their impact on the endocrine (your hormonal) system.
100% PROFITS TO WaterAid
Once we fund the launch and delivery of your Refillable Natural Deodorant the story will only just be beginning. You will have then put us in a position to create a sustainable social enterprise business that will be able to give 100% of future profits* from the World’s Kindest Deodorant to the charity WaterAid - an international not-for-profit, determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation. A basic human right.
The deodorant market is worth $70 billion a year, it’s an established beauty habit that needs disrupting. Let’s get started…
*100% of the profits from the sale of the World’s Kindest Refillable Natural Deodorant, with a minimum donation of £50,000, will go to WaterAid, an international not-for-profit, determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation.
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It will take 60 seconds of your time.
Please help us grow this community of people who want to reduce plastic in the oceans, eliminate health risks due to deodorants and help WaterAid.
Click on the buttons below to share....
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For your first purchase you need to buy the Refillable Natural Deodorant. You will receive your hardwearing outer case with a deodorant stick. When you run out you simply buy the refill and place into the original case. You can swap scents, you’ll be doing good for the planet and smelling awesome.
CHECK OUT THE VIDEO BELOW ON HOW TO REFILL YOUR DEODORANT
- Keep your original hardwearing outer case.
- Remove the empty cradle and recycle it.
- Simply pop in the new deodorant refill and twist it down.
- You can swap scents or stick to your favourite.
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THE IMPACT IS 3 FOLD..
1. The planet - remember in just year one when we hit our sale targets we will have saved 130,000 deodorant containers.
2. Your health and your families - using a safer product everyday on an underarm area full of lymph nodes.
3. Other people - we have signed contracts with WaterAid to work in partnership on this project.
Proverb launched 18 months ago but we hope, with your help, to create a sustainable social enterprise arm of our business which gives away 100% of the profit. Our most ambitious project yet.
BUT WHY WATERAID?
Well, we have our daughter Layla to thank for that. Back in 2016, when she was just 6, Luke was talking to Layla about their plan as a family to give 10% of their disposable income to a charity that could help families that were less fortunate than themselves.
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As they sat watching YouTube videos from several charities, this WaterAid one really struck a chord with Layla, she was shocked that there are children in the world that had to walk 4 miles a day for dirty water! This reaction is not a new one but her solution to the problem was one that only the open mindedness of youth could conceive, “why not give them 100% of our income?”
At the time the thought of giving 100% of our family disposable income away seemed to be the beautifully naive thoughts of a kind hearted 6 year old but not long after we realised that a social enterprise business could indeed give away 100% of its disposable income (profit). A chance meeting with the inspiration, Karen Lynch, CEO of Belu Water (who give 100% of their profits to WaterAid - £1million last year) made them realise that they could achieve a family dream by creating a sustainable business that would combine their passions for clean, natural, effective products with their drive for wellbeing not only for their customers but the planet.
Over the next 5 years we aim to raise £500,000 which will go towards supporting WaterAid’s mission to deliver clean water, decent toilets and good hygiene everywhere to everyone within a generation. We are blessed to have the help and guidance of Belu Water who have achieved this with great success.
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We are the co-founders and owners of 2 Natural and Organic skincare brands.
Our first brand Pinks Boutique is a Soil Association organic certified skincare range with 60 products used by over 120 UK spas including John Lewis &beauty spas, Cowley Manor and the Scarlet. It is 10 years old. In her early 20s Kirstie started, ran and sold a very successful beauty training school which trained over 1500 students a year.
We have spent 10 years immersed in natural and organic product development, sustainability of ingredients and packaging. Proverb is our newest brand and will house the deodorant which will be unisex and for all armpits.
Proverb is a collision of Kirstie’s 20 year’s expertise, creating certified clean, natural and organic skincare and Luke's 2 degrees in human health and genetics from Oxford University, where we both met.
While studying Biological Anthropology Luke signed a professional rugby contract playing for 11 years in the English Premiership and Championship representing Harlequins RFU (7 years), captaining them in the Heineken Cup and also playing in the England 7s, Great Britain 7’s and the Barbarians squads. Those years of elite sports nutrition, training and fixation on performance as a professional athlete are core to our Proverb ingredient choice and ethos of 360 degree health and wellbeing.
We have self-funded both brands and we have run them with no more than 4 full time people at anyone time including us. We are a total of 17 years into working for ourselves and that rollercoaster called entrepreneurism.
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"Kirstie and Luke have come up with a great idea where we can all do our bit to help save the planet. Please, please get behind them, get behind this project as it is a really easy way for you to help make a difference."
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“The first time Kirstie and Luke heard the Belu water story in detail, I was chairing a panel for a WaterAid event for International day of the girl. They got almost as excited as I do on the social enterprise model – (a business that exist primarily to make positive change in the world). They were fascinated to learn how our 100% of profits to WaterAid model worked, given our business also has an ‘environment first’ approach. It has been joyous to spend time around my kitchen table with this powerhouse of a team, to see their idea develop and to embrace both those things. This product that truly innovates in its sector to reduce waste. Combine this with transforming lives through access to clean water through a small change to your personal hygiene routine… what’s not to like? I’ll be signing up for sure.”
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“We’re delighted to partner with Proverb, who share the value of making a difference in the world through sustainable practices. Businesses play a crucial role in ensuring everyone, everywhere has access to clean water, decent toilets and good hygiene by helping to raise awareness both with consumers and sector wide and doing business differently by prioritising the health and wellbeing of people and planet.
The crisis in access to water, sanitation and hygiene is ongoing with hundreds of millions of people worldwide being denied access to these basic needs. By working together we really can make a difference.”
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Logistics chief, maths wizz kid and very good at catching egg shaped balls. However, his true skill is carrying stuff. His official bio reads...
While studying Biological Anthropology at Oxford University Luke signed a professional rugby contract playing for 11 years in the English Premiership and Championship representing Harlequins (7 years), captaining them in the Heineken Cup, England and GB 7’s and the Barbarians squads.
Unsurprisingly he developed a dedication to elite health, diet and wellbeing leading him to join co-founder Kirstie in 2009 to launch their first organic skincare range, Pinks Boutique, which sells to spas including Aman Resorts and John Lewis.
Luke believed the beauty industry needed a brand with integrity, dedicated to the clean, natural and organic ingredients he ate as part of his elite sports nutrition that would deliver lab proven results and launched Proverb in late 2017.
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In charge of detail. Formulations, everything organic and natural, design, teaching and training and then some more incessant detail. Her official bio reads…
Listed as Number One Most Influential Person in the Natural Beauty Yearbook ‘Who’s Who’ 2015/16, co-founder of Proverb and award winning organic certified spa brand Pinks Boutique. She has been responsible for developing treatment protocols and training therapists to have an elite 5* spa touch in many spas including Āman Global Resorts, Radisson Edwardian Blu, the Scarlet and John Lewis’s first concept spa chain &Beauty. She developed and sold a beauty, nail and massage school brand in her early 20s. She is a third generation beauty expert and a mass of passion and expert knowledge on green, clean formulations, skin function and results. Her true skill set lies in training and helping the masses understand what is really going into skincare bottles.
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A super talented and dedicated multi-tasker. Jules swaps from supporting the warehouse, and customer service to design, video editing and social content. He has been part of the team for 4 years and was here since the day Proverb was scribbled on the back of a proverbial fag packet.
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The maths. She combines her unbelievable business financial and tax knowledge with raising 4 children. We met when she left PwC on her first maternity and her oldest daughter Mollie is Layla’s (our daughter) best friend.
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In charge of delivering happiness. Natalie is the sole reason everyone gets their orders, safe and sounds when they are meant to. She is also insanely good at delivering happiness to the office and team.
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How does your support help us deliver the product to market?
Proverb stands for a “statement of truth or advice” and so we aim to be totally transparent about how your funding will help us bring this dream to life.
We always get the feeling that nowadays product crowdfunding can be a little misleading as businesses in fact have the products already manufactured and are just using it as marketing. So, let us tell you exactly where we are with our mission and why we can’t complete it without you.
Packaging Design - Version 1 of the refillable case design is done which is what you can see on the campaign page. We have not put this into production though as we need funding to do so. Plus if we overfund the campaign it opens up more possibility to improve the design of the refillable case. We have a working prototype now but only 1!!
Natural Deodorant Formulations and scents - We have been working on and testing the formula for the last 18 months and have 2 versions (scents) signed off. They have been through all legal and human armpit testing ready for manufacturing. The funds will enable this production to happen. For this project to have the biggest impact possible we hope to launch in key retail stores who will require us to formulate more scents which will require funding.
Deodorant Manufacturing - We have trialled and created a solution to produce the deodorant refill on a scale to meet the demands of our campaign, but we are believers that you could always do better. If we smash crowd funding and raise over ½ million pounds then we could look at a new engineering technology to make the manufacturing process for the refills more time efficient, less impactful and more sustainable. Once they have the packaging the manufacturing team are ready to put the first run into action, all they need now is an order!
Printing Refill Packaging - Quite simply we need to design this and pay for it all to be made! We have an awesome idea of what it will look like (see above) but we need to finalise design, work with suppliers to make sure ink, cardboard, wrapping is at the very least 100% recyclable, compostable and sustainable. Our vision is to overfund and find the ultimate biodegradable packaging so you can take protecting the environment into your own hands!
Delivering your order - Once we have reached our target we can put the first run into production and get the warehouse stocked up. We already have an integrated stock-management system, e-commerce website and logistics in place for www.proverbskin.com. However, our expectation is that we will need to increase shelving capacity, manufacturing staffing and the warehouse team required to deliver your order in good time. Fingers crossed we have so many orders to ship out that Kirstie and Luke will be doing the night shift!
Timescales - With funding in place from a successful campaign the team have a detailed timeline to complete the above projects during September and October 2019 to ensure that your orders are fulfilled worldwide in November 2019, the perfect Christmas present. Overfunding will also mean that we will be able to produce prototypes of an extension to the range, a Proverb body wash, shampoo and conditioner to also go into our 100% of profits to WaterAid product gang. We will then target key spa, gym & hotel partners to convince them to stock the World’s Kindest Wash Room Amenities.
The crowdfunding will enable us to finish and actually produce all the products. It doesn’t have a marketing budget within it or money for more team members all of which would have a huge impact. Feel free to help us smash the total so we can add this in and start shouting about it all.
In short together we are on the brink of delivering something incredible… YOU ROCK!!
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