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Write_On is a campaign
to promote joy, creativity, expression, and connection through hand-written
correspondence. Inspired by Egg Press founder Tess Darrow’s challenge
to herself to write a letter daily and to form a habit, the campaign officially
launched in April 2014.
The entire staff of Egg Press and Hello!Lucky challenged
ourselves, our friends, our families, and our fans to write 30 letters in 30
days over the month of April, National Letterwriting Month.
- Our first year, we offered
free starter kits as an incentive that included 4 letterpress cards.
At the end of the month we had handed out over 2,000 kits.
- In 2015, we upped the ante,
vowing to give away over 5,000 kits including Sakura Of
America Gelly Roll pens. They were all spoken for before
National Letterwriting Month even began.
- We received wonderful
physical and virtual feedback; so many lovely handwritten notes +
hashtags, photos, and call-outs across all social media channels from
participants. In addition, we all developed better letter-writing
habits.
- This year we are still offering free card kits, and taking it up a notch by sending out 10,000 kits! Your donation guarantees that you receive a kit, as well as exclusive items only available through our Indiegogo campaign. By donating, you're contributing to our goal of shifting Write_On from a passion project to a cultural movement!
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Our goal is set at $60,000
to help cover our costs. Every little bit helps!
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- We're dreaming big for Write_On 2016! We're so excited
to announce that we've achieved nonprofit status through Social Good this
year, and all fundraising efforts will go towards making Write_On a
worldwide cultural movement.
- We hope to get 10,000 people to take the Write_On
Challenge, and we're helping them started by offering them FREE letter-writing kits
(6 letterpress cards along with Gelly Roll pens from Sakura Of America).
The thought of 300,000+ letters arriving in people's mailboxes during the
upcoming National Letterwriting Month gives us chills!
- Every dollar donated will go directly into the
campaign. Whether that's production of perks and other giveaways, hosting
community events, engaging kids in public schools, printing, or covering the cost of shipping & distributing.
- If we reach our goal, we'll be able to offer Write_On
exclusives and incentives. Any additional funds raised will go right back
into next year's campaign.
- In exchange for your generous contribution, we are
offering these limited edition perks!
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Write_On 6 Card Kit + a Sakura Of America Gelly Roll Pen
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Write_On Reasons To Write Zine
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Write_On Enamel Pin
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10
Letterpress Notesheets & Envelopes
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Limited
Edition Writer's Calendar
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Double-Sided
Tote Bag Full of Fun Cards!
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Personal Stationery Set
Behind the scenes in our studio, making Write_On happen!
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Despite its many
benefits, technology has been leading us to social isolation. It’s harder than
ever for people to connect in a personal and meaningful way since online
communication often calls us to present a superficial or perfect image,
rather our vulnerable, real selves. Letter-writing is one way to foster
meaningful relationships. Research shows that receiving a handwritten note
makes people feel better than receiving an email or text. And, the
practice of writing thank you notes fosters gratitude, which contributes
to overall well-being.
The Write_On campaign
seeks to bring back real, authentic communication. There are lots of ways to do
this, but one action that anyone can take is to simply write more letters.
A handwritten note is, by definition, personal, and invites reflection and
expression of intimate thoughts and feelings. The effort it takes to send is a
marker of caring. What’s more, for children, who are largely not on social
media, letter-writing can help develop empathy, compassion, literacy, and
social skills. The Write_On campaign encourages people of all ages to
write more letters, challenging each person to write 30 letters in 30 days
(research shows that’s about the amount of time needed to develop a lasting
habit). We offer free letterpress printed cards (along with other fun
prizes and incentives), compelling reasons to write, and offer a
supportive community of like-minded people who care about developing authentic
connections.
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- Join the campaign! Vow to write 30 letters in 30 days
and share your experience with us by tagging #write_on
- Help us spread the word by sharing our Indiegogo page
with your network.
We envision a future
where people feel surrounded by real friends who help them navigate life’s ups
and downs with compassion, humor, and grace. We hope you’ll join us this
National Letterwriting Month!
Thank you for all of
your support!
#Write_On
