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Yoot - Barely Sweet, Medicinal Herbal Root Teas

Barely Sweet, Premium Medicinal Root Teas that provide a natural rejuvenation.

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Yoot - Barely Sweet, Medicinal Herbal Root Teas

Yoot - Barely Sweet, Medicinal Herbal Root Teas

Yoot - Barely Sweet, Medicinal Herbal Root Teas

Yoot - Barely Sweet, Medicinal Herbal Root Teas

Yoot - Barely Sweet, Medicinal Herbal Root Teas

Barely Sweet, Premium Medicinal Root Teas that provide a natural rejuvenation.

Barely Sweet, Premium Medicinal Root Teas that provide a natural rejuvenation.

Barely Sweet, Premium Medicinal Root Teas that provide a natural rejuvenation.

Barely Sweet, Premium Medicinal Root Teas that provide a natural rejuvenation.

Nansee Kim-Parker
Nansee Kim-Parker
Nansee Kim-Parker
Nansee Kim-Parker
1 Campaign |
San Francisco, United States
$69,957 USD by 252 backers
$63,612 USD by 244 backers on Apr 4, 2015

ABOUT YOOT

Yoot teas are carefully crafted from ancient, traditional recipes used for generations in family kitchens to promote and allow deep healing, vitality and joyful surrender to nature’s wisdom.  We are dedicated to offering a premium, organic, barely sweetened herbal energy tea that provides a natural rejuvenation to rival caffeinated drinks.

We will go to production in less than two months and due to our co-packers high minimums, we are calling on our health-conscious community to get behind our beverage start-up. Soon, you will be able to find our products in most natural grocers, but due to varying category reset schedules, this Indiegogo campaign will allow us to presell directly to our consumers and help carry us over the first year hump.

Co-founder Nansee Kim-Parker taps into her heritage for every brew. Her parents prepared homemade teas for her chronic gastrointestinal problems when she was a child. As an adult, Nansee consulted family recipes to support her husband's health after he lost his spleen in a motorcycle accident. After the birth of their first child, Nansee crafted her own teas to stay alert without copious amounts of caffeine and sugar.  Being mindful of the ingredients that would pass onto her newborn, she formulated the herbal teas using common food ingredients.

Co-founder Shawn Parker is a motorcycle enthusiast and foodie. Shawn helps to test out flavor profiles prior to formulation. Feeling much better thanks to her teas, he successfully launched a new motorcycle repair business in 2011.

WHAT WE HAVE DONE 

In the past two years, we have completed the commercial formulation, ingredient sourcing, branding, and trademark work. We’ve already produced our first sample batch of the three Yoot root tea brews with our contract manufacturer in the Midwest. We have already signed up with a major distributor for the Eastern region, which was brokered by a large retailer. We also have a local, regional distributor lined up for the Western region.  

WHY WE NEED THE FUNDING

Because our contract manufacturer requires a minimum run quantity of 30,000 per line and we have three lines, which is 30k x 3 = 90,000 bottles of Yoot! Making a premium herbal tea using only non-GMO, organic, and/or wild-crafted ingredients also comes at a price.  We will be using the funds to pay for the first production run, which includes:

·  contract manufacturing fee (production and packaging)

·  glass bottles and caps

·  labels

·  shipping/storage fees

·  last remaining ingredients

NOT JUST ABOUT THE BOTTOM LINE

Yoot is a for-profit company, but we also want to incorporate a positive impact on society. We will contribute one percent of our profits to TeenForce, a self-sustaining non-profit organization that helps foster teens (ages 14-20) gain work experience in the San Francisco Bay Area. 

As we grow, we intend to hire teens through TeenForce. We agree that when teens become healthy, caring, and responsible young adults who have important roles in the community, the roots of the community become stronger.

As we expand we will also contribute to similar non-profit organizations that work with empowering youth across America.

ABOUT THE ROOT BREWS

All our herbal teas are brewed using organic or wildcrafted ingredients. We believe nature knows best and lab created energy drinks can only provide a sharp spike in energy. After all...what goes up, must come crashing down! So many beverages on the market either use artificial sweeteners or copious amounts of sugar, caffeine, and/or chemicals. We believe that nature provides, and Mother Earth knows best. All of our products are:
  • Non-GMO verified, organic, kosher
  • Caffeine-free 
  • Barely sweetened using organic sugar and/or organic molasses

Dandelion Root

                                                     

13.7 FL OZ (405 ML), 40 Calories per bottle

Rich in nutrients, every part of this plant was utilized for food in every culture from prehistoric to modern times. Dandelion roots have been used in herbal medicine to promote digestion and balances the intestine’s natural bacteria. These roots also aid to detoxify the liver. 

Licorice Root

                                                   

13.7 FL OZ (405 ML), 60 Calories per bottle

A natural antioxidant, this herb enhances cortisol activity, thereby preventing chronic stress from draining energy. Mainly used as a stress regulator, herbalists also use this herb to soothe respiratory problems and sore throat.

Prickly Ash Root

                                                   

13.7 FL OZ (405 ML), 50 Calories per bottle

The Native Americans used prickly ash for hundreds of years to stimulate a sluggish constitution. It’s tonifying effect supports blood flow and rejuvenates the body. Prickly Ash was used in ancient cultures for it’s peppery taste and natural stimulating effects. This herb is molecularly similar to cayenne pepper and used in herbal medicine to support circulation.

TESTIMONIALS

Eric Schnell (Co-founder of Steaz and I AM Enlightened Nutrition) - "Right on trend, efficacious and very tasty!!"

Tim Sullivan  (President, Sage Food Group) - "Yoot Root Teas are delicious, unique and have fantastic packaging. In an industry filled with “me-too” products, Nansee has crafted a line of better-for-you teas that are on trend with today’s lifestyle consumer...

PERKS

Yoot Stickers, 3" x 4" and 2" x 2"

                                                        

                                                              

Reusable Yoot Grocery Bag, Lime Green/Brown, 17" x 12" x 5.5"

                                                


1st edition Yoot T-shirt, US sizes (men and women) S-XL

              

RISKS AND CHALLENGES

We feel very comfortable about the success of our brand. We have a commercial manufacturer contracted, with all batch testing completed in January 2015. We’ve already finalized distribution with a major national distributor, UNFI East and soon with Renaissance Specialty Foods. We also pilot tested a launch at Natural Products Expo West to test the interest from industry buyers and we were overwhelmed with the reception from buyers. And to put the cherry on top, out of 2600 exhibitors in our category, we were one of 61 exhibitors to be nominated a Nexty for "Next New Trend for 2015!"

That said, there could be some delays if there are significant issues with one of our ingredient suppliers or shipping providers.


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Choose your Perk

featured

Case of 12 bottles of YOOT

$75 USD
Taste and feel the difference with twelve, 13.7 oz bottles. Mix and match our three revitalizing root herbal brews: Dandelion (for happy tummies), Licorice (for happy breathing), or Prickly Ash (for happy qi)! Continental U.S. shipping included. **Sorry only continental U.S. orders at this time.
Estimated Shipping
May 2015
60 claimed

Yoot Coupon - $1 off a bottle

$2 USD
We really want everyone to try YOOT, so we are offering a digital coupon on one bottle of YOOT! Print and redeem. That simple!
Estimated Shipping
May 2015
3 claimed

YOOT Sticker

$5 USD
THANK YOU for your support. For your contribution, you will receive our YOOT sticker. Ships globally.
Estimated Shipping
May 2015
1 claimed

YOOT Reusable Bag

$10 USD
Thank you for your support. For your contribution, you will receive our stylish YOOT reusable tote bag with our logo. Ships globally.
Estimated Shipping
May 2015
9 out of 250 of claimed

YOOT T-shirt

$35 USD
At the $35 level, you will get the 1st edition, "YOOT Root Teas, It's What's Underneath" T-shirt in black and our sticker pack. Only 2000 shirts available! U.S. sizes. Customer service will contact you about your shirt size. Ships globally.
Estimated Shipping
June 2015
16 out of 2000 of claimed

6-pack of YOOT

$40 USD
Taste the difference with six, 13.7 oz bottles. Choose one of our three revitalizing root herbal brews: Dandelion (for happy tummies), Licorice (for happy breathing), or Prickly Ash (for happy qi)! Continental U.S. shipping included. *Sorry only continental U.S. orders at this time.
Estimated Shipping
May 2015
97 claimed

International 6-pack of YOOT

$90 USD
Global offering of six, 13.7 oz bottles. Mix and match our three revitalizing root herbal brews: Dandelion (for happy tummies), Licorice (for happy breathing), or Prickly Ash (for happy qi)! Includes $50 International shipping fee (Teas in glass bottles are heavy!)
Estimated Shipping
June 2015
10 claimed

YOOT Launch Party

$500 USD
Who doesn't love a good party? You will receive 2 VIP tickets and one night hotel stay in San Francisco! This will be a catered event, location TBD. We will list your name on our honorary wall at the event and we will also have goodie bags of free Yoot T-shirts, stickers, and of course our revitalizing teas to take home with you!
Estimated Shipping
September 2015
22 out of 50 of claimed

Beverage Team Member

$5,000 USD
Are you passionate about the natural/specialty food industry and don't know where to start? Save yourself thousands of dollars in consulting fees and spend three days with us and learn hands-on. This is a rare behind the scenes opportunity! Join us when we exhibit at either the Fancy Food Show (1/17-1/19) in San Francisco, CA or the Natural Products Expo (9/17-9/19) in Baltimore, MD. You'll have to get yourself to the show, but we will provide room and board for the duration of the show!
Estimated Shipping
September 2015
3 out of 4 of claimed
sold out

Founder's Circle

$10,000 USD
Estimated Shipping
April 2015
3 out of 3 of claimed

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