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Let's Take Laza To The Next Level!

Laza is a Guelph-based business, and expanding the distribution of our Hibiscus Tea with your help!

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Let's Take Laza To The Next Level!

Let's Take Laza To The Next Level!

Let's Take Laza To The Next Level!

Let's Take Laza To The Next Level!

Let's Take Laza To The Next Level!

Laza is a Guelph-based business, and expanding the distribution of our Hibiscus Tea with your help!

Laza is a Guelph-based business, and expanding the distribution of our Hibiscus Tea with your help!

Laza is a Guelph-based business, and expanding the distribution of our Hibiscus Tea with your help!

Laza is a Guelph-based business, and expanding the distribution of our Hibiscus Tea with your help!

sales
sales
sales
sales
1 Campaign |
Guelph, Canada
$5,575 CAD 54 backers
37% of $15,000 Flexible Goal Flexible Goal
Overview
The goal of this project is to scale production of Laza's Hibiscus Tea business, a product that we have already seen tremendous uptake for. Her tea is sold in 26 locations across Toronto and Southwestern Ontario. The product was popular enough to sell through the first batch of 10,000 drinks, and now we are building partnerships with grocery story chains to truly grow Laza's business. With your support, we can make this business sustainable and showcase Guelph ingenuity across Canada!

The goal of this project is to scale production of Laza's Hibiscus Tea business, a product that we have already seen tremendous uptake for. Her tea is sold in 26 locations across Toronto and Southwestern Ontario. The product was popular enough to sell through the first batch of 10,000 drinks, and now we are building partnerships with grocery story chains to truly grow Laza's business. With your support, we can make this business sustainable and showcase Guelph ingenuity across Canada!

Laza's Hibiscus tea is made from the dried calyces of the hibiscus flower. The calyces themselves are known to contain high levels of antioxidants – an essential part of a healthy diet. They help to rid our bodies of free radicals (destructive molecules that can damage our cells and DNA) and can protect us against chronic disease, such as heart disease, rheumatoid arthritis, diabetes and cancer.

We know that dietary changes are an effective way to help manage high blood pressure, and hibiscus tea has also been reported to have a lowering effect on high blood pressure. It’s a natural and tasty way to put these changes in motion. Studies have shown that drinking as little as 2 to 3 cups of hibiscus tea each day can lower your blood pressure levels, working as effectively as some anti-hypertensive prescription medications (without the potential side effects).

Laza Food and Beverages is a community-based business. The business was founded in Guelph, and founder Melku Gebrekristos is a common fixture at Laza's store in the Ward, along with the farmer's market, Guelph Jazz Festival, corporate events, and other Guelph events throughout the year.

This is why we're asking the community to support the next step in her growth. Our multifaceted expansion plan involves growth specifically with our line of refreshing and healthy specialty drinks.

Our next steps include:

- Expanding reach in the general and grocery store market through improving our marketing materials and sales strategy

- Increasing storage space and distribution channels to meet increasing demand. This includes new storage space in the current Laza location in the Ward

- Producing locally and sustainably, including environmentally-friendly labels and production methods. We are also speaking with Guelph Solar about the possibility of using solar panels to offset our energy use as we expand the business

- And, if enough money is raised - purchasing a truck to distribute product and serve as a drink truck at events. The goal would be to purchase a small commercial drink truck (think Nissan NV food truck) to distribute drinks to partner locations, and serve drinks directly to customers - for instance at construction sites or other work locations.

You can read Laza's story here: https://lazafandb.com/about/

Thank you so much for your time and your support! We really can't do it without you!

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Choose your Perk

Hibiscus Helper

Hibiscus Helper

$10 CAD $11 CAD (9% off)
Pledge this amount and you'll receive a bottle of Hibiscus Tea.
Included Items
  • Hibiscus Tea (your choice)
Estimated Shipping
December 2017
3 out of 150 of claimed
Hot Sauce Hero

Hot Sauce Hero

$40 CAD $50 CAD (20% off)
Pledge this amount and you'll receive a free bottle of custom Laza hot sauce.
Included Items
  • Hibiscus Tea (your choice)
  • Laza Hot Sauce
Estimated Shipping
December 2017
2 out of 50 of claimed
Berbere Builder

Berbere Builder

$100 CAD $150 CAD (33% off)
Pledge this amount and you'll receive a free lunch or dinner at Laza's restaurant.
Included Items
  • Hibiscus Tea (your choice)
  • Dinner at Laza
Estimated Shipping
December 2017
3 out of 40 of claimed
Injera Icon

Injera Icon

$250 CAD $350 CAD (28% off)
Pledge this amount and come to the Laza buffet with a guest for free.
Included Items
  • Hibiscus Tea (your choice) (2)
  • Laza Buffet - with guest
Estimated Shipping
December 2017
3 out of 20 of claimed
Kitfo Kicker

Kitfo Kicker

$500 CAD $600 CAD (16% off)
Pledge this amount and you'll receive 6 bottles of Hibiscus tea and dinner for two at Laza!
Included Items
  • Hibiscus Tea (your choice) (6)
  • Dinner at Laza (2)
Estimated Shipping
December 2017
0 out of 10 of claimed
Teff Top Dog

Teff Top Dog

$1,000 CAD $1,250 CAD (20% off)
Pledge this amount and you'll receive a private cooking lesson for you and a friend from Melku, dinner at Laza, food to take home, and 6 bottles of hibiscus tea.
Included Items
  • Hibiscus Tea (your choice) (6)
  • Dinner at Laza (2)
  • Cooking lesson (2)
Estimated Shipping
December 2017
0 out of 5 of claimed
Laza Lion

Laza Lion

$5,000 CAD $6,000 CAD (16% off)
Pledge this amount and you'll receive a catered corporate event or party from Laza Catering, including hibiscus tea and other beverages, food, and more!
Included Items
  • Fully catered event
Estimated Shipping
December 2017
0 out of 5 of claimed

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