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Be a FARE WELL Founder

DC's first veggie-centric bakery + diner + bar, a local spot for comforting everyday fare

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Be a FARE WELL Founder

Be a FARE WELL Founder

Be a FARE WELL Founder

Be a FARE WELL Founder

Be a FARE WELL Founder

DC's first veggie-centric bakery + diner + bar, a local spot for comforting everyday fare

DC's first veggie-centric bakery + diner + bar, a local spot for comforting everyday fare

DC's first veggie-centric bakery + diner + bar, a local spot for comforting everyday fare

DC's first veggie-centric bakery + diner + bar, a local spot for comforting everyday fare

Doron Petersan
Doron Petersan
Doron Petersan
Doron Petersan
1 Campaign |
Washington, United States
$18,425 USD 125 backers
23% of $80,000 Flexible Goal Flexible Goal

BREAKFAST TO BEDTIME

Welcome to Fare Well, a casual, veggie-centric spot for comforting, house-made everyday fare. From morning coffee to nightcap, from breakfast pastry to after-dinner dessert, from us for you. We’re more than our bakery case and lunch counter, our classic diner-style service and seating for 50, our full bar and specialty cocktails. We’re your neighborhood bakery + diner + bar. Come in and let us serve you.


WAKE UP

Whether you’ve just rolled out of bed, have kids in tow, or are on your way to a meeting, wake up with us. Can’t you just smell the freshly brewed coffees locally roasted right here in DC? The unmistakable aroma of breads and sweets baking in our ovens? We’ll have the very best in eye-opening drinks and incredible house-made scones, danishes, croissants, breakfast pastries, and more. Stop and stay a while, or grab and go.


DINE

We’ll be dishing up comfort food classics like Southern-style casseroles and potpies, pierogies, lasagnas, and latkes. (And pancakes all day, with toppings you won’t believe!) All of our breads will be baked fresh in-house, so start thinking about focaccia, croissants, challah, and ciabatta. And, we’ll make all our own cheeses, sauces, dips, and spreads—from our cashew cream sauce to almond ricotta and beyond—along with our own house-made proteins, all from vegetables, of course. (Save room for dessert!) Made by hand with love from scratch.

WIND DOWN

From happy hour to nightcap, you’re invited to hang out and relax. We like doing what we can to live a little lighter, so we’re putting in earth-friendly beverage systems. Have an even happier happy hour with beer and wine served exclusively from taps. Our bottle-free fizzy water can get an extra kick from our delicious, house-made syrups. The bar will be full-service, featuring your favorite spirits. Cheers!


THE NEIGHBORHOOD

So, where is this bakery + diner + bar to be found? On DC’s famed H Street NE. The neighborhood couldn’t be more perfect for who we are and what we do, and where you want to be. It’s steeped in tradition and history, and buzzing with new blood—a diverse mix of fun and eclectic. With easy access to and from Union Station and Capitol Hill, all the major roads in and out of the city, and public transportation, anyone and everyone can find a seat with us without any fuss.


OUR GROWING TEAM

You may recognize our fearless leader from Food Network’s Cupcake Wars where she took home the big prize twice for her famed Sticky Fingers Sweets & Eats or from the cover of her acclaimed cookbook, Sticky Fingers’ Sweets. Doron Petersan has paved the way for dozens of vegan bakeries now found across the country and is ready to take her veggie-centric passion to the next level. She knows what she’s doing, and she does it well. And now she wants to do even more. And, she can't do it without your support.

Amanda Desaulniers has recently joined our team as Executive Chef. Before donning her Fare Well chefs coat, Amanda served first as sous chef and then as co-executive chef at Great Sage, our favorite vegan restaurant in Howard County, Md. Before that, she refined her skills and palate on the sets of Top Chef Season 8 in Los Angeles. Her expertise, passion for responsible eating, and intensity are warmly welcomed into our kitchen as our culinary genius.

Almost a decade ago, Jenny Webb first started baking in the Sticky Fingers kitchen. She brought her degree from L’Academie de Cuisine pastry school, a mess of baking experience, and a lot of sass. Jenny was the whirlwind next to Doron during both victorious Food Network’s Cupcake Wars battles and has never stopped honing her pastry-making prowess, most recently training and working in Austin. And…she’s baaaaack! We’re giggling that our princess o’ pastry has accepted the post of Pastry Chef. Welcome home, Jenny!

Two years ago, Jenn Lewis joined Sticky Fingers as General Manager. Only someone with her extensive management experience, training as a professional psychotherapist, passion for great food, dedication to small business, and incredible ability to stay calm in the midst of frenzy could lead the team so effectively. That’s why we’re so humbled that our people person has accepted the role of Director of Operations, expanding her current responsibilities at Sticky Fingers to Fare Well, too.

Five years ago, Jason Toner started working behind the front counter at Sticky Fingers. After a few years as front staff and barista, he made his first vegan donut in August 2013. Within a month, he transitioned into the Sticky Fingers kitchen full time, where he’s been a mixing, baking, chopping, cooking, and recipe-developing maniac. Jason will take his incredible talents to the Fare Well kitchen as our sweets maker (aka donut master), and we couldn’t be more excited.

All things cake are in Kamber Sherrod’s blood. When your mom’s a cake decorator and you grew up surrounded by batter, frosting, and piping bags, how could you not live and breathe cakes? Kamber began working at Sticky Fingers in August 2004 and started decorating soon after. From weird & quirky to sweet & playful to traditional & classic, her technique, creativity, and sugar flower art talents are unsurpassed, and it’s beyond fantastic that she’ll be sharing her talents as our cake beautifier.

For 20 years, Miyun Park has organized on behalf of animals, working for nonprofit advocacy charities. In early 2015, she took a sweet turn and stepped into a new post with Sticky Fingers and Fare Well as our marketing & outreach director. Her decades of experience lecturing, writing, and coordinating serve her well in her delicious role with the two shops, and she can’t wait to tell you all about them and how you can help animals with every bite.

Owner and creative director at The General Design Co., Soung Wiser has led branding and communications campaigns for local shops, national organizations, and iconic figures alike for more than 15 years. Recent branding projects include Graffiato by Mike Isabella, America Eats Tavern by José Andrés, and Dolcezza by Robb Duncan and Violeta Edelman. Her work’s been lauded by Communication Arts, Graphis, Print Magazine, and AIGA, among others. She’ll make everything sparkle with eye-catching beauty as our creative guru.


AND . . . YOU

Thanks for taking the time to learn more about Fare Well. So, who are you? We’re hoping you’re someone who, like us, wants to transform the idea of living thoughtfully and wants to have fun while you’re doing it. You want to live well, eat well, and be well. And that’s what Fare Well is all about. Thank you in advance for joining us.


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Choose your Perk

nosh & be known

$10 USD
Thank you! Get a rad Fare Well sticker for your fridge, car, skateboard, or laptop, and a coupon to pick up a signature Fare Well cookie after we open. We’ll also recognize you on our website as a Fare Well founder.
Estimated Shipping
October 2015
22 claimed
Ships to United States of America

be part of the par-TEA

$25 USD
Wipe your hands in style with a Fare Well tea towel, get a Fare Well sticker, and be recognized on our website as a Fare Well founder.
Estimated Shipping
December 2015
15 claimed
Ships to United States of America

fancy your fare

$40 USD
Take home a bit of our bar and a bite from our kitchen. Get an 8-ounce bottle of our house-made, slightly sweet cucumber & lemon syrup for sodas and cocktails, and of our smoked black pepper & orange infused extra-virgin olive oil for dipping and drizzling. And, get recognized on our website as a Fare Well founder.
Estimated Shipping
December 2015
12 claimed
Ships to United States of America

cheers!

$55 USD
Raise 1 Fare Well pint glass while we recognize you on our website as a Fare Well founder.
Estimated Shipping
October 2015
11 claimed
Ships to United States of America

a shirt for your back

$75 USD
A short-sleeved, organic, limited edition Fare Well t-shirt is all yours. And, get recognized on our website as a Fare Well founder. (Let us know which unisex size you need: XS, S, M, L, XL, or 2XL.)
Estimated Shipping
October 2015
13 claimed
Ships to United States of America

take our bar program home

$100 USD
Enjoy 2 Fare Well pint glasses, an 8-ounce bottle of our house-made, slightly sweet cucumber & lemon syrup for sodas and cocktails, and get recognized on our website as a Fare Well founder.
Estimated Shipping
December 2015
6 claimed
Ships to United States of America

cooking in style

$125 USD
Rock a Fare Well apron, tidy up with a Fare Well tea towel, and get recognized on our website as a Fare Well founder.
Estimated Shipping
October 2015
4 claimed
Ships to United States of America

zip up a Fare Well hoodie

$150 USD
A black, zipper hoodie with Fare Well logo is all yours. We’ll also recognize you on our website as a Fare Well founder. (Let us know which unisex size you need: XS, S, M, L, XL, or 2XL.)
Estimated Shipping
October 2015
11 claimed
Ships to United States of America

a perfect time for a picnic

$250 USD
Get a picnic to go for up to 4 people, complete with sandwiches, salads, sides, sweets, and a fresh loaf of house-baked bread with a spread, all in a limited edition Fare Well tote. We’ll also recognize you on our website as a Fare Well founder. (In-person pick-up from Fare Well only.)
Estimated Shipping
December 2015
3 claimed
Ships worldwide.

your name in lights

$350 USD
Under the lights of our pastry case or bar, that is. You choose whether you’re feeling sweet or saucy, and we’ll name a dessert or cocktail special of the month after you, in addition to recognizing you on our website as a Fare Well founder.
Estimated Shipping
December 2015
2 claimed

party of five

$500 USD
Our fearless leader Doron will prepare and serve you and 4 of your friends an amazing 4-course meal, including a small plate, a savory entrée, a side, and a dessert, with a fresh loaf of house-baked bread and our infused olive oil, at Fare Well. You’ll also be recognized on our website as a Fare Well founder.
Estimated Shipping
October 2015
6 claimed

a take-away feast

$750 USD
Enjoy a catered 3-course meal for up to 10 people—a small plate, a salad, and a savory entrée—with a fresh loaf of house-baked bread and 1 8-ounce bottle of your choice of our smoked black pepper & orange infused extra-virgin olive oil or our rosemary, lemon & red pepper infused extra-virgin olive oil. And, get recognized on our website as a Fare Well founder. (In-person pick-up from Fare Well only.)
Estimated Shipping
December 2015
1 claimed

golden tickets

$1,500 USD
Get 2 tickets to our VIP opening party! You’ll also be recognized on our website as a Fare Well founder.
Estimated Shipping
October 2015
1 out of 5 of claimed
Ships worldwide.

friends & family

$1,500 USD
Get 2 tickets to our exclusive Friends & Family Tasting Preview Event! You’ll also be recognized on our website as a Fare Well founder.
Estimated Shipping
October 2015
0 out of 10 of claimed
Ships worldwide.

happy birthday, junior!

$2,500 USD
We’ll host a private birthday party for up to 10 kids and their parents at Fare Well. While the youngsters are having fun with sandwich cookie decorating festivities and sipping house-made sodas, parents are invited to enjoy a beer, glass of wine, or cup of coffee or tea on us. Of course, what birthday party is complete without a special cake? That’s included, too. Big birthday fun for up to 3 hours! And, you’ll be recognized on our website as a Fare Well founder.
0 claimed

happy (grown-up) birthday!

$3,500 USD
We’ll throw a private birthday party for you and 5 of your friends at Fare Well for up to 3 hours. Have a cocktail + a glass of beer or wine + an aperitif on us while you decorate your very own sandwich cookie and tuck into a personalized birthday cake with adult frosting. Each attendee will leave with a Fare Well pint glass, and you’ll be recognized on our website as a Fare Well founder.
0 claimed

a cocktail party all for you

$5,000 USD
We’ll host a private cocktail party for you and up to 19 of your friends at Fare Well. Throughout the 2-hour event, we’ll serve a special menu of small plates, breads & dips, and desserts for all 20 of you, and each party-goer will get 2 drink tokens each. You and your guests will leave with a Fare Well pint glass, and you’ll also be recognized on our website as a Fare Well founder.
0 claimed

compassionate action

$7,500 USD
Some people take, some give, and some are altruistic--like you. We’ll host a 2-hour event at Fare Well for a charity of your choice* and donate 20% of all proceeds in your honor to that nonprofit. You'll also receive a Fare Well apron, 2 tickets to our exclusive Friends & Family Tasting Preview Event, and recognition on our website as a Fare Well founder. * Please contact us for our giving policy. Fare Well reserves the right to deny support of charities not meeting our guidelines.
0 claimed

the whole shebang

$10,000 USD
Join our fearless leader Doron in co-hosting a private dinner party for up to 9 of your friends at Fare Well. For an afternoon, work side-by-side Doron and her team to prepare a 5-course meal that your invited guests will enjoy that evening. In addition, you’ll get a Fare Well apron, 2 tickets to our exclusive Friends & Family Tasting Preview Event, 2 tickets to our VIP opening party, and recognition on our website as a Fare Well founder.
Estimated Shipping
December 2015
0 claimed

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