Risks & Challenges 

BISE is developed & powered by 2 innovative SMEs: InnoGage and Pivot, with a valuable experience in open innovation and digital marketing/communication in various complementary domains (i.e. eGovernment, eParticipation, stakeholders’ engagement, social media, smart cities, mobile and telecommunication industry) of the Information and Communication society (ICT), making BISE a social entrepreneurship project by empowering people to meet and rate/exchange useful tips on hangouts across a city.

InnoGage and Pivot teams are multi-disciplinary and well balanced between men and women to offer a multi-gender vision to BISE.

InnoGage & Pivot central objective is: to use their relevant expertise, experience and know-how in open innovation, mobile applications, social media, stakeholders’ engagement and in the markets of Europe and North America (targeted BISE markets) to develop, market and commercialise BISE in European and North American cities.

BISE solution: BISE is a new mobile dating business model that transforms mobile and online dating markets by using and combining innovative technologies like more accurate geolocalisation and PoIs check-in as enablers to real-life encounters at the hangout users are in.

BISE current stage of development: InnoGage & Pivot joined forces during Quarter 1 2015 to develop, market and commercialise BISE in Europe & North America. 

This partnership offers 2 essential key success factors: Innovation & Technical expertise, BISE markets knowledge & foothold.

BISE key milestones until now: 

MS0.1 (Quarter 1-2015): Business idea & Business models. 

MS0.2 (Quarter 2-3-2015): BISE technical specifications, costs and timeframe (145 days development time).

MS0.3 (Quarter 2-3-2015): Field interviews with potential users (men, women) at different PoIs in Europe (i.e. pubs, afterworks, social events, friends get-togethers). Refinement of Business concept & technical features.

MS0.4 (Quarter 2-2015): Setting-up BISE team with complementary skills & know-how, with a gender balance to develop a product and service that will fit both genders needs & wants. Design of a temporary logo.

MS0.5 (Quarter 3-2015):  Seeking funding sources (public & private) as well as investors coaching.

BISE partnership is composed of 2 innovative SMEs, InnoGage and Pivot that are complementary with clearly defined roles in the set-up, development, implementation and commercialization of BISE. 

The Envisioned BISE Solution: Since the current online dating services can no longer keep up with the fast evolving needs of the users, BISE offers a highly south after mobile dating application, which bring additional benefits for the users and economical and cultural stakeholders compared to existing application by providing: (1) a customized pool of choice for the users by narrowing down the category of matchers according to the user’s preferences, i.e. by PoI such as restaurants, museums, market, festivals, bars, nightclub, etc.; (2) specific features for the users such as (a) profile differentiation: the option to upload 5 pictures instead of only one; (b) incorporating features form Facebook and other social networks; (c) match agenda keeper: splash screen when there is a match, plus “Make your move” or “Later” options to keep track of your matching steps; (d) new discovery settings: gender (M, F, other – additional feature for transsexuals); age range from 18; manual/auto check in; search the most popular PoIs following ratings from users; (e) visible at all times or hidden; (f) anonymous registration option; (g) Like justification feature, etc. (2) advertising opportunities for commerce & cultural sectors (banks, telecom companies, stores, retailers, shopping centres, pubs, restaurants, nightclubs, museums, etc.).

BISE overall plan to reach market: BISE pre-commercialisation phase (6 months), will enable BISE team to further enhance its overall plan to reach market with (1) an detailed business plan (2) develop BISE mobile app – version 1 (3) Set-up its key funding/marketing/promotional activities to ensure its foreseen 1st year marketing and promotional launch in its targeted markets (target 20% of overall markets) (4) build its critical mass users based community to ensure success.

IPR Management & Regulatory Issues: InnoGage owns the IPR. No patent protection is being sought at this time as the technology behind the combined unique product features along with the organic market build out will put the product at least 6 months ahead of competition. However, patent protection would be sought once we saw potential for competition. Regulatory concerns involve Privacy Rules within Europe. The InnoGage –Pivot collaboration will manage according to all Privacy rules and regulations, for example Article 8, of the European Convention on Human Rights (ECHR) which provides a right to respect for one's "private and family life, his home and his correspondence", subject to certain restrictions . Users of the technology are paid participants free to post their own information on the site and no data will be shared without their consent, given by signing up for the site service and in choosing their applicable add-on features and functionality. For our users’ protection, we will in all cases, notify users of the features impact on their privacy and they would agree at purchase.

Other Ways You Can Help

• To get the word out and make some noise about BISE campaign.
• To use the Indiegogo share tools to share BISE campaign amongst your friends & Contacts!