Norfolk Donut Supply Company is the concept for a 24-hour Donut Shop, located in the heart of Downtown Norfolk. 

It is the brainchild of Alicia Luma and Sam Molofsky, who both have years of food service, business management and marketing experience behind them, but are too fun, hard-working and creative to keep churning out other people's mediocre products for slave wages.

NoDoSupCo was born from out of the dream of a more vibrant Downtown Norfolk district and conversations about the kinds of places that will make Granby Street the destination that it once was. (Alicia is a contributing writer for AltDaily and you can read her opinion on why NoDoSupCo is right for Downtown here.)

There are a thousand reasons why Norfolk needs this and a lot of time has been spent detailing them at the Norfolk Donut Supply Company Facebook page, which already has over 500 devoted fans, most of whom have not yet even been able to sample the product. 

There are also pictures and descriptions there of lots of yummy donuts that we have made, as well as a lot of musings on the motivations for this venture, as well as a bunch of super fun people who think Norfolk is rad and boutique donuts are a step in the direction of making it radder!

As for progress and our current need for funding, we have been working tirelessly on business plans, making contacts, working out real estate scenarios, food costs, recipes, market research and fundraising. We have reached a point where we need some exploratory funds for code scopes, architectural plans and licenses in order to get us fully into business, as well as funds for the purchase of commercial grade equipment to make the mass production of our donuts easier, so that we can say "Yes!" to way more of you folks who are constantly asking us for product for your events. 

Now, $5000 isn't going to get the place built-out and the doors open for business, but it will tip some of the on-the-fence investors firmly to our side, by showing the public's desire for this type of business. The more we raise, the faster we can roll and the less risky we will look to the bank. Since there are really NO comparable businesses in our area to stack ourselves up against, we have the novel idea of using crowd-sourced funding and social media presence to show that we are meeting an underserved niche. We want to "wow!" the guys in suits with a presentation that they've never seen before and the stronger the results of the drive, the more "wow!" we can wallop them with.

And so, NoDoSupCo is asking for your help, because we want you to be able to walk in, grab a donut and a coffee and sit around, feeling self-satisfied because YOU were in on this before it was a reality, you helped to build it, you believed it into being, you contributed to making Norfolk more fun, more friendly, more vibrant and WAY yummier place to live.