We Keep You Covered!
Have you ever jumped into a pool and wondered where your suit went? Ever see your girlfriend with her bottoms around her ankles? Surfed in a bikini and had a complete naked wipeout? (You know, the stuff the paparazzi get all worked up about when celebrities have a wardrobe malfunction.) Mi Ola is here to save your day. We make sexy, chic, premium swimwear that's engineered to stay put.
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We allow women everywhere to feel great, and be confident while they're being active at the beach. Say goodbye to constantly tugging, yanking, and adjusting your suit, while worrying about a wardrobe malfunction. All that is history.
For your contribution you can get a Mi Ola suit at an very nice price – all in the name of supporting a revolutionary start-up that's changing bikinis!
Pre-order some of our hottest items at $50 OFF retail, like our new print Black Vertebra which just got covered by A Bikini a Day
OR get a gift certificate – with an extra $50 credit – and shop MiOlaSurf.com now!
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"Great Pitch, But How Do You Do It?"
High-quality materials, sharp tailoring, attention to detail, passion for perfection, customer feedback, and continuous testing in the waves of Costa Rica by our dedicated team riders, like the one and only Kristina.
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You feel the difference when you touch a Mi Ola suit.
Our suits are made of a strong, durable fabric which is double-layered (no flimsy linings here!) for confidence and comfort. The fabric is tested in the ocean and in chlorinated pools to make sure it doesn't bleed, fade or stretch out. We've removed any extra seams. Our hardware is designed to follow your curves – eliminating muffin top – and it's made of brass, so there's no coating to wear out and chip off.
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Each style has components that keep it where you put it. On the bottoms, we use either a sturdy drawstring or a gripper elastic. For the tops, we use a range of design elements that keep them in place. We could go on ... but suffice to say, every detail has been designed for the best comfort, fit, durability and gosh-darn-stubborn-stay-on-ness of our bikinis. When we develop each style, we test it in the waves of Costa Rica – where we spend a good part of the year. If it doesn't stand up to duck-dives, yoga, sprints, volleyball, and cannonballllllsssss!, it's back to the drawing board.
This is the best bikini you'll ever wear. How do we know? Loyal and happy customers who tell us that and come back to buy more. Sitting on the beach is a thing of the past. It’s time to get up and have some fun. And look great doing it!
A Little Backstory
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I’m Helena Fogarty, CEO & Designer of Mi Ola. I’m a surfer and
a fashionista. I worked in New York Fashion for 15 years for Chanel, Ferragamo, Zac Posen and others before leaving it all to move to Costa Rica to surf. Once I was surfing every day, I got really frustrated by the bikinis available. They were either functional and ugly, or gorgeous, sexy suits, that exposed me when I reached over for my book or drink … much less when I surfed in them! In the name of R&D, I've worn a lot of bad bikinis so that you don't have to.
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Now there’s no reason to settle for a flimsy bikini that doesn’t stay in place; Mi Ola is here. Bikinis are a force of GOOD, not evil. They should not chafe, bruise, or leave you exposed.
Mi Ola has been featured in CNBC, Self Magazine, and Life & Style. We’ve been written up by ESPN, GrindTV and Goldfish Kiss as one of the best bikinis for active women – or "performance bikinis" as they like to say. And with samples at Self, Sports Illustrated, Surfer Magazine, and A Bikini A Day, we have more exciting press on the way.
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We are very excited to be sponsoring our first athlete – Bailey Rosen – who wore Mi Ola when she crossed the finish line in the Orange Bowl Paddling Championship to win #2 in the Elite Women rankings!
Our supply chain is rockin’! Our quality is top-notch. And Mi Ola is made in the USA. We make Mi Ola in the Garment District of New York City because we're passionate about supporting one of the industries that have made our hometown the vibrant place it is. Every component is sourced in the US. Now you can have a bikini that supports your assets and the economy!
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We’ve got some amazing deals in the works with some of the biggest names in the surf and action sports industry. All good news … and super gratifying …
... and We Need YOUR HELP!
We've built out our product line. Started shopping it at the trade shows – Surf Expo, the Miami Swim Show, and Salon Allure this summer – and selling it at retail. And we're meeting fashion editors in 1-on-1 appointments. Our next big challenge is to get Mi Ola in stores around the country. And to get the word out to women who haven't yet heard of us, but have been looking for a product like Mi Ola for a very long time!
Your support will help us hire sales reps to sell Mi Ola to your favorite swim and surf stores and demo the product. Then you can try it on and see what a difference these bikinis make. With more stores carrying our line, and larger production runs, our volume will increase, driving our cost of goods down and getting us to break-even.
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Getting the word out to the public costs money, plain and simple. Advertising, trunk shows, trade shows, product samples, press relations, sponsorships, sales reps ... it all takes more than our little team can do by themselves.
Chip in and be the first to get a great product that's going to make real waves in the fashion, fun and sports worlds. And help us make the beach better for women everywhere!
Support Mi Ola. We're revolutionizing the bikini
What We Need – Money, Money, Money!
In 2012, we raised money via Kickstarter to launch the Mi Ola prototypes. Since then, we delivered our product, launched our first collection and gotten great press.
We will focus on our online sales and marketing strategy, and limited, targeted wholesale accounts. Drive demand and sales through our own channel, until retailers are demanding a piece of the Mi Ola pie.
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GOAL 2 (stretch) – $40,000
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We need $40,000 to get the word out about Mi Ola and to fire up our distribution strategy. Funding at this level will allow us to bring on a regional sales rep and work with a national retail consultant – key enablers to our next stage of growth. It will enhance our presence at the super-selective Salon Allure trade show in Miami - open only to the hottest new brands in Swim.
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GOAL 3 (super-stretch) – $80,000
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$80,000 will give us even greater reach with 3 sales reps to cover key regions for swimwear sales – Southern California, Hawaii, Florida. We have industry experts who are really excited about Mi Ola, but we can’t bring them on without greater funding. Every team member connects us to more retailers and customers, which in turn contributes to a better product and more exciting collections for you.
With $80,000 we will commit to develop, test and perfect 4 new styles for our 2015 collection. These will include designs for tops with more structure and bottoms with full coverage, based on your feedback. In addition, we will develop 3 new exclusive prints.
What You Get – The Perks!
Our Suits
We've got a range of rewards available, including some our most popular styles at previously unheard-of prices, and first access to one of our hottest new prints – Black Vertebra – which just got covered by A Bikini a Day. More information on all styles at MiOlaSurf.com
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Our Reversible Wrap Top and SuperCheeky Bottom, as featured on A Bikini a Day. The Reversible Wrap Top is very sexy and very secure. Once you're wrapped in this sucker, you're not coming out ... until you're ready. This top has over-the-shoulder straps, so even if you're well-endowed, you won't have any pressure on the neck.
"Just because it's made for water sports does not mean they have sacrificed style, this gorgeous green and yellow print makes us want to hop in the surf right now!" – A Bikini a Day, Feb 11, 2014
Posters – Mi Ola Girls
The Mi Ola Girls embody the spirit of our brand. They're a bunch of cool ladies who get up every morning to surf, look amazing on the waves and off, and always keep us honest about the performance of our product.
Get one of our posters, or maybe even all three to glam up your world. p.s. If you do want all three, you'll have to check out with this perk 3 times ... it's a slight hassle, but is that really so much to ask in support of a great cause?
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Sunburst
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Twins
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Beach Shack
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Posters are printed on 18"x24" matte stock.
The Goodie Box
Our metallic Flash Tattoos were the hottest giveaway at this year's Surf Expo! Everyone wanted one, even the models working for the competition. Guerrilla marketing rocks!
The Goodie Box includes three Mi Ola custom Flash Tattoos, sample-size Costa Rican coffee, and some coffee candy to liven up your day.
Plus you get a 10% off promo code to shop at MiOlaSurf.com and a chance to win a Mi Ola suit (2 pieces of your choice!)
Frequently Asked Questions
When will I get to pick my sizes, styles and colors?
We will be sending out a link with a survey where you can choose your size, styles and colors, after our campaign ends.
What's my size in Mi Ola?
Every style in Mi Ola comes in X-Small, Small, Medium and Large.
| Your Size |
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Bust Size |
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Mi Ola Size |
| 0/2 |
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AA-A |
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XS |
| 2/4 |
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A-B |
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S |
| 4/6 |
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B-C |
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M |
| 8/10 |
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D-DD |
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L |
Can I return my suit?
If for any reason you are not happy with your purchase, you can return your suit to us for a credit on MiOlaSurf.com, or you can exchange your suit for another one. Items must be returned unworn and in their original packaging.
How does shipping work?
For U.S. customers, our prices include free shipping. International customers, please add $15 dollars to your reward to cover the extra shipping and handling cost. Please note that international customers are responsible for all duties, taxes, and fees that may apply to receiving their order.
I love your posters!!! I want more than one. How do I do that?
We love that you love them! We want you to have more than one. And to get more than one, you will need to select this perk, finish the transaction, and then come back and select the perk again.
Other Ways You Can Help
If you can’t support MI OLA with your wallet, your enthusiasm and support in getting the word out is still absolutely critical. Spread the news about what we're doing. Like our Indiegogo campaign. Tweet about it. Tell your friends.
SHARE. IT. NOW!
