AUSTRALIA'S FIRST
SOCIAL ENTERPRISE BEER COMPANY
The Good Beer Co. is Australia’s first social enterprise beer company. The Great Barrier Beer is our first beer. By investing in our campaign, you could become a founding member in an Australian beer company that gives back, and to save the world doing what you quite possibly do anyway, buying and drinking one Good Beer at a time.
WE ARE NOW SHIPPING TO NZ!
New Zealand beer and reef lovers we've added some Great Barrier Beer pre-order perks just for you, so you can bring the Good Beer Movement to New Zealand!
GOOD BEER HAS BEEN FEATURED ON
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Great Barrier Beer will be a delicious craft beer that aims to donate 50% of its profits to the Australian Marine Conservation Society, to help them protect the Great Barrier Reef, the world's largest coral reef, located in the Coral Sea, off the coast of Queensland, Australia.
WE NEED YOUR HELP TO BREW OUR FIRST GOOD BEER - GREAT BARRIER BEER - BY INVESTING IN OUR CROWDFUNDING CAMPAIGN!
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Great Barrier Beer brings together two of Australia’s best-loved icons – beer and the
Great Barrier Reef. Brewed in Bundaberg by Bargara Brewing Company and overseen
by a group of beer experts, Great Barrier Beer will be an easy drinking,
quality craft beer. Best of all, its profits will go to protecting its
namesake through the legendary Australian Marine Conservation Society.
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OUR AIM IS TO RAISE $100,000
These funds will help us brew,
distribute and promote the Great Barrier Beer. They will also allow us to partner
with other great craft micro-breweries from around Australia to run more great social enterprise campaigns
and continue to sell Good Beer That Does Good in the future.
BACK A BEER THAT GIVES BACK
We want to give every beer-drinking
person with a conscience the opportunity to raise money for a great cause simply by raising a glass. We call it drinking
socially responsibly!
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BEER BY THE PEOPLE, FOR THE PEOPLE (AND THE REEF DWELLERS)
We’re a movement for Good Beer. A democratic
beer company that invites its drinkers, stockists and supporters to join the
Good Beer Movement and have their say in how our beer can make a difference.
EVERYONE WHO BACKS OUR CAMPAIGN WILL GET GOOD BEER CO. FOUNDING MEMBER RIGHTS
This means taste
testing, voting on label designs, an invitation to our AGM party and deciding
which beers to get behind and which charities and causes to support next. Can you think of a better organisation to join?
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OUR FIRST BREWING PARTNER - THE BARGARA BREWING COMPANY
The Bargara Brewing Company is a craft beer
company committed to quality beer and protecting the environment.
The microbrewery, based in Bargara - the
gateway of The Great Barrier Reef in Queensland, Australia - was founded in 2014 by six mates. Today,
they’re all about the culture of drinking, authenticity, mateship, innovation,
respect, awareness and appreciation.
“Craft beer is not just better beer, it is
a culture. We’re really proud to be getting behind Great Barrier Beer and doing
our bit for the Great Barrier Reef." - Jack Milbank, Founder Barbara Brewing Company
Alongside their best selling Thirsty Turtle
Bright Lager and Drunk Fish Pale Ale, the Great Barrier Beer will be a swimmingly good drink.
For more on our brilliant brewing buddies,
visit www.bargarabrewingco.com
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OUR CHARITY PARTNER
The Australian Marine Conservation Society
AMCS is an independent national charity,
responsible for protecting Australia's ocean wildlife and their homes for over
50 years. It’s thanks to them the Great Barrier Reef is a recognised marine
national park with World Heritage status.
They are staffed
by a committed group of professional and passionate scientists, educators and
advocates who have defended Australia's oceans for over 50 years.
With your beer drinking help, the
Great Barrier Beer will give them a sustainable and reliable income stream.
That way they can spend more time protecting one of the Seven Wonders of the
World and less time worrying about where their next dollar’s going to come from
“Our iconic Great Barrier Reef is at
a tipping point, having lost about half of its coral cover in the past 30
years. Unless we take action now to protect it, the outlook for this natural
wonder of the world looks bleak.
“However, by helping to crowd-fund
Great Barrier Beer, Australians will be helping to reverse damage to the Reef
and protect it for future generations.”
Darren Kindleysides, AMCS CEO
Check out their great work at www.marineconservation.org.au
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WHO'S BEHIND IT?
The Good Beer Co. and Great Barrier
Beer are led by James Grugeon. James has more than 17 years experience in
leadership, business development, advocacy and social and environmental action.
He has worked as a board level strategist, leader and senior manager for a
range of public and private sector organisations, ranging from the UK FTSE 100
to start up social enterprises and was CEO of the UK’s oldest environmental
NGO.
Most recently James drove the
successful Better Power consumer action campaign with campaigning organisation GetUp
on behalf of Australia’s Greenest power company - Powershop (Greenpeace). James
helped over 12,500 GetUp members switch their power supplier to renewable
energy backed Powershop, raising over $1.2million for GetUp in the process and
helping Powershop start up in Victoria and NSW, in less than 12 months.
James will work directly with an
independent advisory board and charitable trust. The advisory board will guide
our work, review our profits and allocate funds to charity partners via The
Good Beer Co’s charitable trust.
Our charitable trust exists to oversee Good
Beer giving back. It’s an important part of how The Good Beer Co. ensures that
you can feel confident that when we say we give back to our charity partners,
we mean it.
You can find out more about The Good Beer Co. and Founder James Grugeon on our website: www.thegoodbeerco.com.au
OUR MISSION
Good Beer That Does Good
OUR VISION
To be a leading independent Australian beer company working with
leading craft brewers across Australia to shake up the industry for better,
driving down environmental impact, brewing popular and award winning beer and
leading sustainable and transformative funding for our charity partners.
PROOF OF CONCEPT
The Good Beer Co. is Australia’s
first social enterprise beer company. However, the concept is not a totally new
one.
Our business model, strategy and
approach is informed by other successful social enterprises and not for profit
beer companies. That’s why we’re confident it’s a good idea.
There are two companies in
particular that have pioneered social enterprise beer and are great examples of
how successful it can be. We are lucky enough that they have been very generous
in lending their support and advice and encouragement to The Good Beer Co. They
are Two Fingers Brewery in the UK http://twofingersbrewing.co/ and Finnegan’s Beer in the USA
http://finnegans.org/.
OUR AIM IS TO RAISE $100,000
The Good Beer Co. & Great Barrier Beer’s key ingredients
-
We will give 50% of profits to the
Australian Marine Conservation Society
-
We're a new business model – Australia's
first social enterprise beer
-
We’re a people-powered,
democratic movement for Good Beer
- We support responsible drinking
-
We work with Australia's premier craft brewers
-
We want to set the standard for
the beer industry in Australia
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We minimise our beer's impact
on the environment
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We lead by example
-
We work with local breweries to
support local jobs and investment
-
We don't think it's cool to
drink and drive
-
We champion craft beer over the
big beer companies
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Being a social enterprise we rely on your
support and others. Our movement only exists thanks to those from our legal
company, branding agency and partner brewery, all of whom have worked with us
at low costs to help us maximise profits for our charity partners.
But while we may be asking for money for
beer, we are not a lost cause. We are a good cause. A socially and
environmentally conscious cause that gives back. A movement bringing together
good people, to drink Good Beer and do good at the same time.
This is your chance to join us.
If you’d like to join the Movement for
Good Beer and help us brew the Great Barrier Beer, then make your pledge today
and back a beer that gives back.
THANK YOU
For supporting us and helping share Good Beer Co with the world.
The Good Beer Co. and Great Barrier Beer.
