BECOME A PART OF HISTORY

GREETINGS FELLOW COCKTAIL ENTHUSIASTS AND HISTORY BUFFS!

Hercules Mulligan is a New York-based liquor brand known for its ready-to-serve Rum & Rye and Eyr & Rye drinks.

We're passionate about high-quality cocktails and celebrating the incredible individuals who stand for something.

That's why we're launching The Herc, a brick-and-mortar location right here in New York City, the very place where our inspiration, Irish-American spy Hercules Mulligan, once called home. Instead of just talking about history, we want to bring it to life.

“Picture historic charm meets modern libations, all set against the backdrop of the cobblestone streets of the South Street Seaport, a stone's throw from where my tailor shop once stood.”

Located at 220 Front Street, The Herc is in the heart of the South Street Seaport on a popular cobblestone street and one block from the new Tin Building.

AT THE HERC, YOU’LL BE ABLE TO:

• Savor our core Hercules Mulligan cocktails and brand-new innovations

• Raise a glass of bespoke Herc beer and wine

• Step back in time and soak up the ambiance inspired by Hercules Mulligan

But here's the best part: we're building The Herc the same way we built our brand – with the community!

From the era of revolution and self-determination, Hercules Mulligan drinks are custom-tailored for the modern independent thinker.

MAKE HISTORY BY BACKING THIS CAMPAIGN

Your contribution – any amount counts! – will help us raise the $75,000 needed to cover the initial costs of bringing The Herc to life. As a thank you, you'll get:

• Exclusive perks: Access unique experiences leading up to and once The Herc opens its doors

• Bragging rights: Be part of a select group that helped launch NYC's next iconic venue and forever own a piece of The Herc's legacy

THE HERC PERKS

Together, we can transform this dream into a reality. We have a ton of unique perks from experiential, to special and limited products, and apparel. Don't just read about history – experience it at The Herc! Support our campaign today and become a part of something truly special.

TIMELINE

• Q1
  • March: Lease signed
  • April: Crowdfund Closes 
• Q2
  • Build-Out Begins
  • Liquor License Approved
  • Perks begin shipping - aiming for July 1, 2024
  • Bar Opens - aiming for July 2024

Some secrets are too delicious not to share: Rum & Rye combines 3 Caribbean Rums, 3 American Rye Whiskeys, Real  Macerated Ginger, and Tailor-Made Bitters.

Risks & Challenges

Opening a bar is a challenging endeavor, and it's even more challenging in New York City, but we are passionate about opening The Herc in the shadow of where our unsung hero actually lived his life. Hercules Mulligan contributed to the movement of independence, believed in unity, and passionately stood for what he believed in.

Other Ways You Can Help

We understand some people aren't able to contribute to our campaign, but would still like to help. A few ways you can do this include: 

• Give us a follow and share our campaign on social media (Instagram | Facebook)
• Join us at The Herc for a drink and snack once we open. Let us know you saw the campaign! 

We're all about building community and would love to be part of yours.