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About us:
The Tiny Tabby is a small business based in New York. This campaign is to help us get started! 50% of proceeds (including this campaign and all future sales) will be directly donated to animal shelters and rescue groups. We hope that our unique cat plushies will raise awareness for the all too often overlooked "less-adoptable" cats in shelters.
"Less-Adoptable" Cats and why we care
Adopting a cat is a great thing! Unfortunately, there is a stigma attached to certain kinds of cats making them much less likely to find a home. All cats want and deserve a home, despite their flaws.
Our mission is to show these over-looked cats in a positive light and to encourage adopters to be more open to the idea of giving one of these cats a home.
Elderly, shy, black, blind, deaf, neurologically-challenged, missing parts, mean, ugly, or special needs... all of these kinds of cats can be wonderful companions that will return your love for them tenfold!
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Where will the money go?
50% of this campaign and 50% of all future sales will be donated. The rest will go towards our plushies being produced, materials, website costs, thread and stuffing and everything that makes this possible! We hope to make more plush designs in the future!
As far as which places will get donations, we are looking to donate to several places. There are MANY worthy rescue groups and shelters out there that depend on donations to keep their animals safe and healthy. We will be seeking out different organizations that could use the help and hopefully getting to help out a ton of different organizations!
We would also like to pledge money to help pull cats from "to be destroyed" lists and into foster care!
What's next?
Here's the dream:
When you go to our website, you will be able to purchase a variety or adorable plushies and other cute products (we have a lot of ideas but won't spill the beans yet, but trust me, you'll like them!) 50% of each purchase will go towards cats and shelters in need. You'll be able to keep up with where our donations are going and suggest shelters that you think could use the help! We will politely ask the shelters to provide photos of their less-adoptable kitties so you can see the specific cats that you are helping. We will also pledge money to pull cats from death row. You'll be able to see photos of cats who lives we literally saved by pledging!
We will provide free to download printable materials (infographics, comics, etc) on the reasons why people should adopt an older or special cat.
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