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Ethos - Good stories: Good people: Good business

A magazine for and about ethical entrepreneurs, innovation and sustainability

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Ethos - Good stories: Good people: Good business

Ethos - Good stories: Good people: Good business

Ethos - Good stories: Good people: Good business

Ethos - Good stories: Good people: Good business

Ethos - Good stories: Good people: Good business

A magazine for and about ethical entrepreneurs, innovation and sustainability

A magazine for and about ethical entrepreneurs, innovation and sustainability

A magazine for and about ethical entrepreneurs, innovation and sustainability

A magazine for and about ethical entrepreneurs, innovation and sustainability

Andrew Beattie
Andrew Beattie
Andrew Beattie
Andrew Beattie
2 Campaigns |
Liverpool, United Kingdom
$9,761 USD $9,761 USD 117 backers
37% of $25,885 Flexible Goal Flexible Goal
Highlights
Mountain Filled 2 Projects Mountain Filled 2 Projects
Overview
The face of global business is changing. Our world is full of amazing people achieving brilliant things, and Ethos Magazine tells their story... This crowdfunding campaign asks you to share in our passion and purpose and bring Ethos magazine to glorious, printed life.

In an age where online ‘sharing’ is a conversation starter, we want to take it back to the old-school. We want you to share your copy of Ethos with your friends and family; we want you to share the stories that you have read in Ethos magazine with the people you meet in the pub, the passenger next to you on the bus. We want Ethos to be full of photos of the people who make these stories possible. Ethos is rooted in community, and we’re feeding our community of like-minded readers across the globe.

A printed magazine means a welcome break from your screen; it means that, as a reader, you can take your time to absorb its stories. It means that you can appreciate the beauty of the entire page in one glance.

But, most importantly, a printed magazine means that the incredible stories of these ethical businesses live on. They live on bookshelves, on coffee tables and on night stands; in today’s online world – even the best stories are lost at the refresh of a page.

Ethos is a quarterly magazine covering stories of ethical entrepreneurship, innovation, sustainability and socially responsible business. We look at the good businesses around us – large and small – and tell their stories. They’re makers and manufacturers, food producers and micro-funders; shops and services. They’re the people, products and experiences that touch our lives, every day.

We’re a small team of writers, journalists, and filmmakers based in Liverpool, UK. As a Community Interest Company (CIC), Ethos works closely with the local community and further afield, to tell the stories and raise awareness of the hidden business networks that are helping our towns and cities to thrive. We're making the most of our connections, to affect real change in the community.

We launched Ethos online in the summer of 2015; during that time, we’ve built up tens of thousands of readers in 106 countries, and a database of more than 12,000 people. Our first film generated 10,000 views in its first week. But, there’s something magical about flicking through a beautiful, printed magazine with delightful design and thought-provoking stories. So we’re crowdfunding, to print our first editions.

The face of business is changing. Advances in technology and the internet have opened up conversations between a global community of thought leaders and change makers, allowing them to collaborate on some of the most pressing issues of our time. Collaboration between companies big and small is becoming the norm, to reach a sustainable end goal which benefits people and the planet, irrespective of profits. We buy locally; and we also pick and choose people around the world who do things for the right reasons. We’re looking for different values.

Business is more than a dog-eat-dog mentality; it’s no longer encapsulated by the ‘rat-race’ or the sterile high-rise office block. Today’s business is vibrant; it’s colourful; and most importantly, today’s business has human interaction at its core.

Our world is full of amazing people achieving brilliant things; being responsible, inspiring people, employing people and changing things for the better. Sometimes they’re tiny organisations on your doorstep; sometimes they’re global brands who’ve been around far longer than any of us. These are the stories of the things they do. Bold and brave, innovative and surprising, they’re the people doing things differently.

We’ve spoken to some of the world’s most influential businesses; from global clothing giant Adidas, to sustainable, family-run makers and manufacturers. Our stories come from the heart of the community; from the Detroit Eastern Market Corporation to online marketplace Etsy. We follow global movements, such as the Awesome Foundation and Parley for the Oceans, which are just two of the organisations changing our business world, for good. They all have a story to tell. Ethos tells that story.

 

Andrew Beattie - Managing Director - Ethos's managing director, Andrew has worked with startup businesses and grassroots organisations for most of his career. His work includes finding local, national and international grassroots networks and connecting them together to share ideas, innovations and stories. Andrew co-founded the City Tribune, an independent pop-up newspaper which was distributed to 50,000 people at the inaugural, International Festival of Business in 2014. @AndrewBeattie

Lucy Chesters - Editor - A freelance writer and editor, Lucy is responsible for collating Ethos's editorial content. Trustee of the Liverpool chapter of the Awesome Foundation, Lucy is involved in local business and cultural networks. @lucychesters

Fiona Shaw - Publisher - Ethos publisher Fiona is an award-winning copywriter and journalist, and director of publishing company Wordscapes. She specialises in non-fiction storytelling and developing powerful, authentic narratives for the business and lifestyle sectors. Fiona is the co-founder of the City Tribune and the Chair of Open Culture, UK based arts organisation. @wearewordscapes

Patrick Hurley - Operations Manager - Patrick works in social and civic innovation, promoting the growth of organisations that benefit their local community. An elected member of Liverpool City Council, Patrick  also works in the social enterprise network. @patrick_hurley

Allan Melia - Head of Film - Allan is a camera operator and editor with a background in independent  and commercial films. Allan films, edits and produces all of Ethos's film content. @Allan_Melia

We are looking for £20,000 to fund the first print edition of Ethos magazine. The money pays for the design, print and distribution of our first editions; it will allow us to pay our wonderful writers and collaborators, and enable them to carry on researching and unearthing the inspiring stories of business and ethical entrepreneurship happening around the world.

We’re also looking to produce a series of film content throughout the year, ranging from short documentaries, to interviews and extended stories from our print editions. We want the stories of the people that we meet to reach as many new audiences as possible, wherever they may be in the world. There are some stories which just need to be told through film.

We’ve also set aside a chunk of our budget for social media and online sharing; we want to share stories with the biggest number of people that we can, so what we do will always have a digital element. We’ll work at creating an online community which you’re a part of – so you can share stories with like-minded people, and we can spread the word about the good stuff people are doing.

We’re offering a range of rewards for the people who want to support us on our crowdfunding journey. Ethos is something we want you to be a part of, so it includes everything from our eternal gratitude on social media, to deals on magazine issues and subscriptions. And you can join our team for a series of workshops, based around some of the themes in the magazine. We’ve joined up with a number of ethical and sustainable brands, who are producing limited edition ‘Ethos’ creations.

We are also offering bulk orders of Ethos Magazine and Ethos subscriptions. If you're a school, university, cafe, coworking space or speciality bookshop; or you're just looking to bulk order our magazine - we'll be really happy to hear from you; let us know via the comments section and we can arrange something with you.


Between us, we’ve worked in publishing and media for more years than we care to tot up. So we’re aware of some of the technical and publishing challenges that lie ahead. The biggest risk, from your point of view, is that we only get part of the money. What happens then?

Well, we know what our absolute minimum cost is to get the magazines out there. And we’re committed to using the crowdfunding to kick-start our print runs. We’re already talking to a number of carefully-chosen advertisers who’re keen to get involved – but they want to see the magazine. So we’re confident that, once we’ve got an issue to show them, advertising will cover our production costs – that’s what we’ve based our numbers on. We just need your help to get started.

Raising awareness of the stories that Ethos Magazine covers is one of our main objectives, so if you could take a couple of minutes to share our campaign on social media, we would be very grateful...

Have you got a story that would be perfect for Ethos Magazine? We’d love to hear from you! Drop our editor, Lucy a line at lucy.chesters [at] ethospaper.com and tell us more about your story...

If you have any further questions about Ethos Magazine, or about our campaign then please let us know in the comments section...

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Choose your Perk

featured

One-page Ethos advertorial

Currency Conversion $906 USD
£700 GBP
Get your brand seen by Ethos Magazine's global audience. We're offering eight, one-page advertorials, to be printed in the first issue of Ethos Magazine. Does your company, brand or cause meet with the principles of Ethos Magazine? We'd love to partner with you on a bespoke editorial to grace our pages.
Estimated Shipping
January 2017
5 out of 8 of claimed

Thanks on social media

Currency Conversion $1 USD
£1 GBP
If you'd like to get involved and support Ethos Magazine, £1 will get you a personalised thank you shout out from the Ethos team on social media.
Estimated Shipping
November 2016
3 claimed

Digital Ethos Magazine

Currency Conversion $6 USD
£5 GBP
For just £5 you'll receive a digital version of the inaugural issue of Ethos Magazine. You'll also receive invites to the launch events of our first four print editions.
Estimated Shipping
January 2017
7 claimed
Ships worldwide.

Ethos Magazine

Currency Conversion $10 USD
£8 GBP
You'll be amongst the first to receive a print copy of issue one of Ethos Magazine. You'll also receive invites to the launch events of the first four print editions. INTERNATIONAL ORDERS: Shipping costs are £3 per issue, outside the UK.
Estimated Shipping
January 2017
27 claimed
Ships worldwide.

Ethos Magazine + Tote

Currency Conversion $19 USD
£15 GBP
Grab a copy of the first print issue of Ethos Magazine and one of our lovely Ethos tote bags, designed by the team. You'll also receive invites to the launch events of the first four print editions. INTERNATIONAL ORDERS: Shipping costs will be £3 per issue, outside the UK.
Estimated Shipping
January 2017
10 claimed
Ships worldwide.

Ethos Subscription

Currency Conversion $32 USD
£25 GBP
This perk offers you the Ethos Subscription for £25. Four quarterly editions will pop through your letterbox, throughout the year. You'll also receive invites to each of our first four launch events. INTERNATIONAL ORDERS: Shipping costs will be £3 per issue, outside the UK.
Estimated Shipping
January 2017
41 claimed
Ships worldwide.

Ethos Subscription + Tote

Currency Conversion $45 USD
£35 GBP
For £35 we'll sign you up for an annual subscription of Ethos Magazine. That's a year's worth of brilliant stories. You'll also receive a lovely Ethos tote bag, designed by the team, and invites to the launch events of our first four print editions. INTERNATIONAL ORDERS: Shipping costs will be £3 per issue, outside the UK.
Estimated Shipping
January 2017
5 claimed
Ships worldwide.

Subscription + Tote + Thanks

Currency Conversion $52 USD
£40 GBP
For £40 you'll get an annual subscription to Ethos Magazine, a specially-designed Ethos tote bag and the appreciation of all Ethos readers. We'll print a thank you in the first edition of the magazine, and invite you along to the launch events of each of our first four editions. INTERNATIONAL ORDERS: Shipping costs will be £3 per issue, outside the UK.
Estimated Shipping
January 2017
7 claimed
Ships worldwide.

Subscription + Screen print

Currency Conversion $58 USD
£45 GBP
Choose an annual subscription to Ethos Magazine, as well as one of our beautiful 'Viva Sustainability' screen prints. We'll also invite you to the launch events of the first four print editions. INTERNATIONAL ORDERS: Shipping costs are £3 per issue, outside the UK (magazine delivery is free in the UK). Screen print shipping prices vary according to destination.
Estimated Shipping
January 2017
2 out of 200 of claimed
Ships worldwide.

The Ethos Bulk Buy

Currency Conversion $58 USD
£45 GBP
For £45 you'll receive 10 copies of the first issue of Ethos Magazine.
Estimated Shipping
January 2017
0 claimed
Ships to European Union, United Kingdom

Subscription + Page Marker

Currency Conversion $65 USD
£50 GBP
Buy an annual subscription to Ethos Magazine and a you'll also receive a beautiful limited edition Ethos page marker, hand-crafted by Sheffield-based sustainable metalworkers Mamnick. And you'll also receive invites to our launch events for the first four print editions. INTERNATIONAL ORDERS: Shipping costs are £3 per issue, outside the UK.
Estimated Shipping
January 2017
5 claimed
Ships worldwide.

Big Ethos Bundle

Currency Conversion $104 USD
£80 GBP
Choose this perk to get your hands on all of our delicious Ethos goodies. You'll receive an annual subscription to Ethos Magazine; a 'Viva Sustainability' Ethos screen print; a beautiful, steel Ethos page marker, designed and crafted by Sheffield-based metalworkers Mamnick; and a specially-designed Ethos tote bag. INTERNATIONAL ORDERS: Shipping costs are £3 per issue, outside the UK (magazine delivery is free in the UK). Screen print shipping prices vary according to destination.
Estimated Shipping
January 2017
5 claimed
Ships worldwide.

Founding Subscribers Network

Currency Conversion $259 USD
£200 GBP
Our founding subscribers are the bedrock of our plans for Ethos. Alongside your year's subscription, you'll receive a personalised cover print of the first issue, with your name and unique founding subscriber number printed on the front. We'll also invite you to contribute to our 'Fresh ideas, free thinking' feature for Ethos online, where you can share the stories you love. And you'll get a personalised thank you in the first four issues, AND an Ethos tote bag. Come and join us!
Estimated Shipping
January 2017
8 out of 100 of claimed
Ships worldwide.

Ethos Guest Lecture

Currency Conversion $2,589 USD
£2,000 GBP
We'll come and visit you to give a bespoke guest lecture from two of our Ethos team members. We'll tailor our talks to cover the stories and films from Ethos, the ideas and ideals behind the magazine, and the people we meet along the way. We'll include key info on sectors we cover, from social enterprise and sustainability to alternative finance, community, social innovation and the sharing economy. Innovation, ideas and inspiration, all wrapped up in an Ethos lecture!
Estimated Shipping
January 2017
0 out of 5 of claimed

Ethos Workshop

Currency Conversion $3,883 USD
£3,000 GBP
We'll join you for a day-long workshop, covering the themes and stories from one edition of Ethos Magazine. We'll use the interviews and features in Ethos to develop your session, talking through the storytelling process and showing you how to tell your story through writing, digital media, film making and social media. Workshops last approximately six hours, depending on what you'd like us to cover...
Estimated Shipping
January 2017
0 out of 5 of claimed

Brainpicker

Currency Conversion $4,530 USD
£3,500 GBP
Make the most of our accumulated knowledge! We've worked in journalism and publishing, social enterprise, advertising and small businesses for, collectively, 70-odd years. We'll come and join you for a half day consultancy session, talking about media, publishing, social enterprise and the new economy; we'll talk through your ideas and ambitions, tailoring each session to meet your aims and objectives. Let us know what you want to focus on; we'll bring ideas and experience! (UK only)
Estimated Shipping
January 2017
0 out of 5 of claimed

Year-long Workshop Series

Currency Conversion $12,942 USD
£10,000 GBP
Join us for the long term... With a year-long workshop series we'll visit you every quarter, delivering a session that covers the themes in our first four print editions. We'll talk through the people and interviewees we've met, themes and experiences that have gone into each one; the changes and challenges for the sector, and look at the shape of things to come. This is a passionate and detailed insight into the world of our new economy, its ideas, ethics and innovations. (UK only)
Estimated Shipping
January 2017
0 out of 5 of claimed

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